Abbott

Marketing Brand Manager

Abbott • $113K — $226K *
Lake Forest, IL 60045In-Person
Healthcare
5 - 7 years of experience
2 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent education and experience.
  • Minimum of 7 years of related work experience in marketing.
  • Experience in healthcare, diagnostics, or medical device industries preferred.
  • Strong knowledge of SEO, SEM, and social media best practices.
  • Proficient in Adobe Creative Suite and Microsoft Office.

Responsibilities

  • Manage and implement branding and communications projects across various platforms.
  • Develop product promotion plans in collaboration with marketing teams.
  • Create marketing materials and campaigns aligned with brand strategies.
  • Serve as brand champion, ensuring consistent communication.
  • Provide channel strategy expertise for project deployment.
  • Coordinate global branding and marketing efforts within the organization.
  • Manage project schedules and vendor agreements to meet objectives.

Benefits

  • Comprehensive health and wellness benefits.
  • Support for work-life balance with structured project management.
  • Opportunities for leadership development and cross-functional collaboration.
Full Job Description
JOB DESCRIPTION:
The Opportunity
Abbott's Molecular Diagnostics division is seeking a Marketing Brand Manager to join our team in Lake Forest, Illinois. This position is fully on-site.
Our Infectious Disease Diagnostics business delivers best-in-class innovative testing solutions for people around the world, providing answers to life's most critical health decisions. Through accessible molecular-based solutions, we help people live fuller, healthier lives.
As the Marketing Brand Manager, you will lead branding and communications initiatives across multiple channels, partnering closely with Global Strategic Marketing and Global Market Development teams to develop and execute strategic marketing programs that drive business objectives and strengthen brand presence globally.

What You'll Work On
Brand Management & Marketing Communications
  • Manage, plan, and implement branding and communications projects across advertising, promotional programs, trade shows, digital channels, and mobile communications.
  • Develop product promotion plans in collaboration with Product Marketing and Global Market Development teams.
  • Plan, create, and produce marketing materials, advertising campaigns, sales promotions, and digital tools in collaboration with Product Marketing that support brand strategies and marketing objectives.
  • Serve as a brand champion, ensuring all communications are consistent and accurately support brand strategy.
  • Provide channel strategy expertise and recommend the most effective deployment of assets and materials to achieve marketing objectives.
  • Provide graphic design support to the marketing team.
  • Coordinate and support global branding and marketing efforts as the central hub within the marketing organization.
  • Initiate and manage project schedules and key milestones.
  • Establish priorities for individual and project assignments.
  • Create and manage the annual communications plan.
  • Deliver projects and marketing campaigns on time and within budget.
  • Manage vendor agreements and oversee deliverables to ensure alignment with defined business objectives.

Cross-Functional Partnership
Partner closely with Product Management to:
  • Develop communication objectives and strategies.
  • Determine and manage project budgets and production schedules.

Brand & Compliance Responsibilities
  • Champion the Abbott brand across all materials, ensuring alignment with corporate brand standards.
  • Manage and governance internal approval process of promotional assets across channels and ensuring meeting company standards and countries-specific requirements including:
    • Veeva
    • Quality Management Systems (QMS)
    • Other regulatory requirements
  • Comply with U.S. Food and Drug Administration (FDA) regulations, company policies, operating procedures, processes, and assigned responsibilities.
  • Maintain positive and collaborative relationships with employees, customers, contractors, and vendors at all organizational levels.


Required Qualifications
  • Bachelor's degree or an equivalent combination of education and work experience.
  • Minimum of 7 years of related work experience with a comprehensive understanding of the specified functional area.


Preferred Qualifications
  • Experience in healthcare, diagnostics, or medical device industries preferred.
  • Proven track record of developing and delivering successful, measurable, multi-channel marketing campaigns that enable sales success.
  • Strong knowledge of SEO, SEM, and social media best practices.
  • Experience with:
    • Adobe Illustrator
    • Adobe Photoshop
    • Adobe XD
    • Adobe After Effects
    • Adobe InDesign
    • Adobe Creative Suite
    • Figma
    • WordPress
    • PowerPoint
  • Proficiency with Microsoft Office, including Word and PowerPoint.
  • Knowledge of regulatory requirements and company policies.
  • Experience with:
    • Advertising and social media concept development/design
    • Motion graphics
    • HTML/CSS fundamentals
    • UI design
    • Brand identity development
    • Print design
  • Strong leadership skills, including the ability to establish goals, provide positive and constructive feedback, build positive relationships, and drive business results.
  • Experience working within a cross-functional B2B environment.
  • Ability to travel up to 10% and/or as business needs require.


Additional Information
  • This role is fully on-site in Lake Forest, IL.
  • This position is not eligible for remote or hybrid work arrangements.
  • Relocation assistance is not available for this role at this time.


Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

The base pay for this position is
$113,300.00 - $226,700.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Marketing Support

DIVISION:
ID Infectious Disease

LOCATION:
United States > Lake Forest : J55

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 5 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Abbott

More Healthcare Jobs

Find similar Marketing Brand Manager jobs:

NationwideLake Forest, IL