WHAT WE'RE SEEKING
The Marketing Automation Specialist executes and optimizes automated marketing campaigns for Topgolf, building technical journeys across email, SMS, and app push platforms to improve conversion and visit frequency, decrease churn, and optimize spend. This role also connects player data across multiple sources to enhance personalization within those journeys.
The Marketing Automation Specialist will work closely with program managers, email developers, and stakeholders across the broader Commercial & Digital, Event, and Brand teams.
WHAT YOU WILL DO
Key Responsibilities
- Design and implement automated marketing and event journeys across email, SMS, and app push platforms to deliver personalized, targeted communication to our audience
- Build out intricate workflows that align with business objectives and player segmentation strategies
- Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies
- Collaborate with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaigns
- Utilize customer data to create audience segments and personalize automated campaigns for maximum relevance and impact
- Implement A/B testing to refine and improve the effectiveness of automated communications
- Monitor and analyze the performance of automated campaigns, providing insights and recommendations for optimization
- Generate regular reports on key metrics such as open rates, click-through rates, and conversion rates
CORE COMPETENCIES FOR SUCCESS
Strategic & Systems Thinking
Connects automated journeys and player data to conversion, visit frequency, retention, and spend goals.
- Designs and implements automated marketing and event journeys across email, SMS, and app push platforms.
- Builds intricate workflows that align with business objectives and player segmentation strategies.
Analytical Rigor & Data Fluency
Turns customer data into audiences, personalization, and actionable insight.
- Utilizes customer data to create audience segments and personalize automated campaigns for maximum relevance and impact.
- Monitors and analyzes campaign performance, providing insights and recommendations for optimization.
Governance & Judgment
Maintains quality and sound judgment across platforms, data sources, and vendors.
- Manages and optimizes marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies.
- Proactively identifies and addresses data and platform challenges to deliver high-quality, error-free campaigns.
Stakeholder Partnership
Builds trust with cross-functional partners and translates data into insight for non-technical audiences.
- Collaborates with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaigns.
- Works closely with program managers, email developers, and the Commercial & Digital, Event, and Brand teams.
Execution Excellence
Manages multiple journeys and projects at once with precision and attention to detail.
- Implements A/B testing to refine and improve the effectiveness of automated communications.
- Generates regular reports on key metrics such as open rates, click-through rates, and conversion rates.
QUALIFICATIONS
- Bachelor's degree in Computer Science, Computer Engineering, Marketing, or a related business field
- 5+ years of experience managing marketing automation platforms (e.g., Oracle Responsys, Salesforce Marketing Cloud, Vibes, Airship)
- 5+ years of experience designing and implementing marketing campaigns across channels (e.g., email, SMS, app push)
- 3+ years of experience with relational tables, queries, and custom audience development
- 3+ years of experience with data handling, utilizing both API and batch processing
- 2+ years of familiarity with programming languages commonly used in data management (e.g., SQL)
- Preferred: 2+ years of HTML (including responsive) and CSS development for email
- Strong analytical and problem-solving skills, with the ability to derive insights from customer data to inform journey strategy
- Effective communication skills to convey data-driven insights to non-technical stakeholders
- Strong organizational skills to handle multiple projects simultaneously, with a detail-oriented focus on high-quality, error-free campaigns
- Ability to work collaboratively with cross-functional teams and platform vendors
- Proactive approach to identifying and addressing data and platform challenges
- Willingness to stay current on industry trends, emerging technologies, and best practices in marketing automation
Sounds like a fit? We can't wait to meet you!
BENEFITS
Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify.
