Experience with lead scoring and campaign management
Strong HTML skills required
Responsibilities
Manage and clean lead lists in collaboration with the sales development team
Ensure data integrity between Salesforce and Pardot
Create performance reports and dashboards for strategic initiatives
Develop marketing campaigns using Pardot tools
Document marketing automation processes and integration with other systems
Leverage personalization for lead nurturing programs
Evaluate new applications to enhance current marketing tools
Benefits
Opportunity to work in a dynamic, fast-paced environment
Collaborative team culture with a focus on partnership
Professional development opportunities
Exposure to advanced marketing technologies
Ability to influence marketing strategies and initiatives
Full Job Description
As a Marketing Automation Specialist based in Texas you will have responsibility for working with internal customers and marketing team to identify business needs and implement solutions. You will support the B2B marketing team with campaign tracking, reporting, and analysis of key metrics.
Key Responsibilities include:
Own cleaning, management, and processing of lead lists alongside sales development team
Ensure data integrity of B2B contacts between our CRM (Salesforce) and marketing automation platform (Pardot)
Create reports and performance dashboards to help drive key strategic initiatives
Develop marketing campaigns and tactics including emails, landing pages, microsites using Pardot
Create and maintain lead and nurture reporting methodology, reports and dashboards, including performance metrics for all lead and nurture tracks and KPIs for overall program performance
Implement, design, assemble applications to support SF marketing applications including, lead management, communities, and execute scoring and routing of assignment rules for both customers and net-new prospects, including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of leads that re-enter an active demand state
Document MAP implementation and marketing/lead nurturing processes, programs, procedures and support integration with other systems
Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industry
Develop and maintain lead and nurture reporting methodology, reports and dashboards, including performance metrics for all lead and nurture tracks and KPIs for overall program performance including integration with CRM
Define segmentation criteria to manage lead lists and contact groups for nurture programs
Utilized Visualforce, JavaScript, HTML, CSS for various applications such as Form edits, Email templates and landing pages and tracking codes.
Evaluate new apps that would enhance the products we are using
This position will be reporting to the Marketing Manager based in Texas
Must know how to build reports/dashboards, create, manage and update lead scoring, rating and notifications, folder structures, campaign naming, Einstein analytics
B2B Analytics experience preferred
HTML Required
In order to be successful in this role, the following competencies and behavior skills are required:
Self- motivated and ability to self-manage.
Able to thrive in a dynamic, fast-paced environment.
Able to adapt and learn new things quickly.
Excellent communication skills.
Proven track record building partnerships with the users and Business owners.
Someone who will take ownership in their space.
Accountability
Customer Focus
Influencing Others
The annual base salary range for this position is $110,000 - $120,000. Please note that the salary information is a general guideline only. Anritsu Company considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/ training, key skills as well as market and business considerations when extending an offer.
About Anritsu
Anritsu Corporation is a Japanese telecommunications company that produces testing equipment for the communications industry. The company was founded in 1895 and is headquartered in Richardson, Texas. Anritsu's products include network analyzers, signal generators, and spectrum analyzers. The company also provides consulting and support services to its customers. Anritsu has operations in over 90 countries and employs over 4,000 people worldwide.
