Position Overview:
The Marketing and Social Media Manager drives brand awareness, engagement, and business growth through strategic marketing, content creation, social media management, event planning, and partner relationship development. This role oversees digital content and campaign execution, manages key marketing and CRM systems, and supports referral partner engagement while ensuring consistent brand visibility and audience growth across multiple channels. The Marketing and Social Media Manager focuses on high-level content strategy, community building, and event coordination while supported by an assistant to handle daily publishing execution.

Job Responsibilities:

• Develop and manage a comprehensive social media content calendar across TikTok, YouTube, X, Threads, Instagram, Facebook, and LinkedIn.
• Oversee daily content publishing on posting schedules for Stories, Reels, and cross-platform content distribution.
• Produce, edit, and publish the Winning the Home Game podcast, coordinating weekly release schedules with support staff.
• Direct and execute content production sessions both on location and in-studio, creating 8 to 10 videos per filming session.
• Edit and optimize both short-form and long-form video content using platforms such as CapCut and Opus Clip.
• Analyze weekly performance metrics across all social channels and adjust content strategies based on audience engagement, industry trends, and emerging news.
• Develop and execute integrated marketing campaigns in partnership with organizations such as the Seattle Mariners, financial advisors, and VIP real estate agents.
• Plan, coordinate, and manage client and partner events, including Realtor dinners, happy hours, Lunch & Learns, networking events, and exclusive suite experiences.
• Organize and oversee seasonal and holiday events, including Thanksgivemas, Christmas celebrations, and other client appreciation initiatives.
• Strengthen referral partner relationships through active engagement on social media, including following, commenting on, sharing, and amplifying partner content.
• Create and distribute monthly agent newsletters, quarterly market updates, and bi-monthly product announcement campaigns.
• Manage and deliver Thursday weekend coverage communications on behalf of business partners.
• Maintain and optimize CRM databases, marketing lists, and referral partner pipelines to support business development and outreach efforts.
• Support Salesforce implementation and onboarding initiatives, including data organization, field mapping, user setup, and development of customized dashboards and reporting tools.

Qualifications and Skills:

• 5+ years of experience as a Social Media Manager, Marketing Manager, or similar strategic role.
• Experience producing podcasts or managing audio/visual content creation. 
• Strong proficiency in video editing software (CapCut, Opus Clip, or similar) and social media analytics. 
• Familiarity with CRM platforms, Salesforce experience preferred.
• Proficient working with email marketing tools. 
• Excellent event planning and partnership management skills.
• Skill in delegating tasks and providing clear direction to support staff.
• Highly self-motivated

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.