Marketing and Sales Director
Job Summary:
As Marketing Director, you will drive revenue, elevate our brand presence, and oversee marketing strategy across our hotel, restaurants, bars, and gym. This hands-on role leads cross-functional initiatives, manages digital platforms, oversees creative storytelling, and directs performance marketing budgets to engage our local community and guests.
Job Duties and Responsibilities:
Other duties may be assigned.
Leadership & Strategy
- Marketing Direction: Sets the visual tone, messaging, and overall strategy across all our hospitality concepts.
- Team Collaboration: Meets regularly with the senior team and location general managers to understand property-specific needs and create tailored promotions.
- Brand Quality Control: Ensures our brand identity, logos, photos, and visual standards remain consistent across all locations.
- Performance Tracking: Reviews website analytics and ad performance to see what's working and adjust strategies to drive results.
Decision-Making & Campaign Management
- Conducts routine SEO and AEO audits across all business platforms and search tools to ensure maximum visibility and digital accuracy.
- Online & Digital Platforms: Actively manages our website updates and external travel listings (Google, TripAdvisor, Expedia).
- Creative & Content Direction: Oversees visual storytelling, photo/video shoots, menu design, signage, and print materials.
Budgeting, Financial Management
- Budget Allocation: Manages the annual marketing budget, deciding where to deploy funds across digital ads, print media, and sponsorships for maximum impact.
- Evaluates and negotiates rates with local ad channels, print shops, software tools, influencers, and platform subscriptions.
- Maintains centralized ownership of passwords, logins, and platform authentications across all marketing and listing accounts.
Community Representation & Partnerships
- Local Brand Ambassador: Serves as a primary face of Red Lodge Hospitality at community events, civic meetings, and local business gatherings, such as the Tourism Business Improvement District (TBID) and Downtown Business Alliance.
- Community Engagement: Builds local partnerships and manages sponsorships to support the Red Lodge community and drive local involvement.
Sales & Business Development
- Proactively reaching out to regional businesses, tour operators, event planners, and retreat organizers (e.g., in Billings, Bozeman, or Cody) to book room blocks, corporate retreats, holiday parties, etc.
- Works closely with the Pollard Hotel's event coordinator to drive bookings for private parties, holiday gatherings, weddings, and special events across the hotel and restaurant spaces.
What we are Looking For:
- Solid background managing marketing initiatives, content creation, or visual strategy in hospitality or multi-location businesses.
- Proficiency with social platforms, web content management, graphic design tools, and basic analytics.
- Experience managing marketing spend and tracking results.
- Clear, friendly communication with an authentic connection to our local community.
-paced hospitality environment.
