The
Marketing and Proposal Manager leads a team to develop and execute marketing strategies, create compelling proposals, and maintain project information in the CRM system. In collaboration with the Communications and Strategic Projects Manager, you will ensure brand messaging remains consistent and impactful across all platforms. You will partner with key stakeholders and subject matter experts to manage and coordinate marketing campaigns and conferences and associations. This position may be based out of WestLand's
Phoenix, Portland, Seattle, or
Tucson office locations.
What will I be doing?
- Marketing Initiatives:
- Overseeing content creation for the company website, social media, and marketing collateral to enhance brand visibility and engagement.
- Ensuring content accurately reflects recent projects, company achievements, and industry expertise.
- Developing and implementing client development strategies and targeted marketing campaigns aligned with business objectives.
- Tracking, analyzing, and reporting on marketing campaign performance, making data-driven adjustments.
- Overseeing the creation of marketing materials and presentations to support various levels of the organization, ensuring consistency and high-quality.
- Staying ahead of industry trends and best practices, integrating innovative approaches.
- Proposal and Business Development:
- Leading the end-to-end proposal development process, from opportunity identification to final submission.
- Drive proposal strategy, including content development, messaging, and competitive positioning collaborating with subject matter experts.
- Represent the firm at industry events, conferences, trade shows, and networking forums to enhance brand visibility, credibility and build trust and interest with our clients.
- Manage CRM strategy and reporting; ensure data quality, usage adoption, and actionable insights to guide BD decision-making.
- Collaboration and Stakeholder Engagement:
- Working closely with the Communications and Strategic Projects Manager to develop key communications and content to support corporate and cross-business marketing.
- Building and sustaining strong relationships with internal teams, industry partners, and clients to foster collaboration and drive business growth.
What qualifications are required for this role?
- Bachelor's degree in marketing, Communications, Business, or a related field.
- Minimum of 7 years of marketing and proposal development experience, ideally within the A/E/C industry.
- At least 5 years of experience managing a team of marketing and proposal professionals.
- Proven expertise in strategic proposal development, with the ability to quickly understand complex service offerings.
- Excellent written and verbal communication skills, with strong attention to detail.
- Ability to juggle multiple projects and meet tight deadlines.
- Proficiency in Adobe Creative Cloud, Microsoft Office, and familiarity with proposal management software, Deltek VantagePoint is a plus.
The salary range for this position is $120,000 - $150,000 annually.
What does WestLand offer you?
- Comprehensive benefits package: 9 paid holidays, healthcare benefits, PTO, and 401k matching for full-time employees. Flexible work schedules and remote/hybrid possibilities for most roles.
- Multidisciplinary environment: Unique, creative, and challenging projects where you can develop your vision of clientele and work with industry leaders daily.
- Success-oriented environment: Two-way mentorship, financial incentives to publish work, tuition reimbursement, and a career-path structure to help you reach the next steps in your career.
- Collaborative work environment: Clear and frequent communication, shared information and ideas across teams, and a welcoming atmosphere for everyone.
To apply, visit
Resumes submitted by a recruiting/staffing agency without current/valid vendor agreement will become property of WestLand. Any recruiting/staffing agency wishing to do business with WestLand must contact the Human Resources Department through our website. Recruiting/staffing agents may NOT contact hiring managers directly. Firms that do not honor this request will be removed from consideration.
