Your Story.As a member of the FSI team, the Marketing & Innovation Manager is responsible for leading the development and execution of innovation initiatives and marketing campaigns to achieve annual operating plan profit and volume. Acts as general manager for assigned innovation and marketing plans, providing thought leadership and influencing others to action.
What You Do. - Innovation
- Oversee the planning and execution of Customer Innovation Sessions/Engagements and present capabilities and concepts in these sessions
- Participate in the development and implementation of strategies and action plans to achieve strategic goals, including identification of new Opportunity Houses
- Collaborate with Sales, Insights, R&D and Culinary teams to develop compelling customer presentations
- Monitor industry, customer and consumer trends and make recommendations for action plans and programs to inform potential new spaces
- Facilitate Customer Discovery to uncover new opportunity areas and support key Customer innovation initiatives
- Manage and report FSI Innovation Pipeline health to meet innovation targets
- Lead the vetting of new projects and stage gate process to develop and commercialize new products
- Marketing
- Provide strategic directions to inform creation of Opportunity House initiatives, marketing campaigns and other brand assets
- Manage the development and execution of various Innovation & Marketing updates in a variety of forums (Monthly BU meetings, Annual Sales Meeting, Quarterly Sales Huddles, Monthly Portfolio reviews, etc)
- Collaborate with Sales to identify and implement appropriate Industry and Customer Events aligning to our customer engagement strategy
- Work collaboratively with CP/NPD to launch CP innovation and leverage Sargento Brand in FSI
- Additional Responsibilities
- Manage direct report(s) to facilitate innovation success and successful development of personnel. Ensure appropriate development opportunities are available for subordinates to prepare them for expected career growth
- Lead cross-functional project teams to support our innovation and core projects
- Oversee CRM platform and identifies enhancements to streamline workflows
- Represent Marketing/Innovation function in FSI Business Teams
- Meet the organizational/functional competencies related to role.
- Travel 30-40%
Your Education and Experience.- Bachelor's degree (B.A.) from four-year college or university required.
- Master's degree/MBA strongly preferred.
- 5+ years CPG Marketing/Sales experience required.
- New product line extension required
- Supervising experience preferred
- Cross functional leadership required
- Proficient in Microsoft Word, Excel, PowerPoint, and Syndicated data analysis (Circana & Datassential)
Our Story.With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years. We created the world's first, successful pre-packaged sliced and shredded natural cheeses. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.
To learn more about our culture and values, please visit our website at https://careers.sargento.com/us/en.
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