Build the Future of Marketing & Business Development at Advanced Roofing
Are you a strategic Marketing and Business Development leader who knows how to turn market opportunities into measurable business growth?
Advanced Roofing is looking for a Marketing & Business Development Manager to lead our marketing strategy and help drive business development efforts across our divisions and markets throughout Florida.
This is not a traditional marketing role. We are looking for a commercially minded leader who can connect marketing, business development, lead generation, CRM, customer relationships, and sales pipeline strategy. The right person will be equally comfortable developing a go-to-market strategy, analyzing lead and pipeline performance, leading teams, building industry relationships, and ensuring our marketing investment translates into measurable opportunities.
KEY RESPONSIBILITIES
Marketing, Growth & Go-to-Market Strategy
• Develop and execute integrated marketing and business development strategies that support company growth objectives.
• Develop go-to-market strategies for new markets, services, customer segments, and business opportunities.
• Build division-specific growth plans in partnership with operational and business leaders.
• Identify market opportunities, customer segments, industry trends, and channels that can drive new business.
• Lead initiatives designed to increase qualified leads, customer acquisition, market penetration, and pipeline opportunities.
• Establish KPIs and reporting that connect marketing and BD activity to measurable business results.
• Manage budgets and continually evaluate ROI to determine where resources should be increased, reduced, or redirected.
Business Development & Pipeline Growth
• Lead and support Business Development initiatives across multiple markets and divisions.
• Partner with Business Development, Sales, and operational leaders to develop strategies that generate qualified opportunities and strengthen customer relationships.
• Establish consistent processes for lead generation, lead qualification, follow-up, pipeline management, and CRM utilization.
• Evaluate lead sources, conversion rates, pipeline activity, and market opportunities to determine where the organization should focus its efforts.
• Support relationship-building strategies with customers, prospects, industry associations, strategic partners, and key market influencers.
• Develop strategies around trade associations, networking opportunities, conferences, trade shows, and customer events.
• Help create accountability around BD activities, pipeline development, and measurable results.
CRM, Analytics & Performance
• Drive effective utilization of CRM systems to improve visibility into leads, opportunities, customer activity, and pipeline performance.
• Ensure accurate tracking of lead sources and marketing/BD activities.
• Develop reporting and dashboards that provide leadership with actionable insight into marketing effectiveness, BD activity, and pipeline performance.
• Analyze campaign results, customer acquisition activity, conversion performance, and ROI.
• Use data to identify gaps and opportunities and continuously improve marketing and BD strategies.
Digital Marketing & Brand Development
• Oversee website performance, SEO, paid search, social media, email marketing, digital advertising, and lead-generation campaigns.
• Lead marketing automation and digital customer acquisition initiatives.
• Direct content, case studies, sales collateral, presentations, and other materials supporting Marketing and Business Development.
• Strengthen brand visibility through PR, digital channels, industry involvement, events, customer success stories, and thought leadership.
• Ensure consistent branding and messaging across divisions and markets.
Leadership & Collaboration
• Lead, develop, and create accountability across Marketing and Business Development resources.
• Partner closely with executive leadership, Operations, Sales, and division leaders.
• Manage external marketing agencies, freelancers, web developers, and other strategic vendors.
• Establish scalable processes and expectations across multiple divisions and locations.
• Create alignment between Marketing, Business Development, Sales, and Operations so teams are working toward shared growth objectives.
• Coach team members around performance expectations, measurable goals, and continuous improvement.
Innovation & Continuous Improvement
• Identify and implement AI-powered tools and emerging technologies that improve marketing and BD effectiveness.
• Look for opportunities to automate processes, improve data quality, strengthen reporting, and increase productivity.
• Continuously evaluate market trends, competitor activity, customer behavior, and emerging channels.
• Build repeatable systems and processes that can scale as Advanced Roofing continues to grow.
SKILLS, EXPERIENCE, AND KNOWLEDGE REQUIRED
Education
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience
• 5+ years of progressive experience in B2B Marketing, Business Development, lead generation, growth strategy, demand generation, or related functions.
• 3+ years of leadership experience managing teams, initiatives, and cross-functional projects.
• Experience working within commercial construction or a related B2B industry.
• Proven experience developing strategies that generate leads, pipeline, customer opportunities, or measurable business growth.
• Experience partnering directly with Sales, Business Development, and operational teams.
• Experience with CRM and pipeline management.
• Experience managing marketing budgets and measuring ROI.
• Experience managing agencies, vendors, and external marketing partners.
• Experience with trade shows, industry associations, networking events, and market-development activities.
Skills & Requirements
• Minimum 18 years of age
• Valid driver's license and insurable driving record
• Successful Pre-Employment Drug test
• Successful Background Check
• Digital marketing, SEO, and paid advertising expertise
• Marketing automation and CRM experience
• Strong copywriting and communication skills
• Exceptional project management and organizational abilities
• Data-driven decision-making and analytical mindset
• Experience integrating AI tools into marketing campaigns
• Ability to manage multiple projects and stakeholders simultaneously
• Collaborative leadership style with a focus on accountability and results
WORKING CONDITIONS | ENVIRONMENT | SPECIAL REQUIREMENTS
• Full-time onsite position in Fort Lauderdale, FL
• Travel required approximately 50% for branch office visits, trade shows, and statewide events
• Must possess a valid driver's license and acceptable driving record
• Ability to work in a safe professional manner adhering to all regulatory requirements including, OSHA, State and Federal regulations.
• The company is a "pet friendly" environment.
GENERAL COMMITMENT FOR ALL EMPLOYEES
• Commitment to Company values and complies with Company norms, policies, directives, and procedures.
• Follows all safety procedures and protocols.
• Honors and protects confidential and proprietary documents and information.
• Satisfies work schedule requirements.
• The job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required to be performed by the employee. Performs all other duties as assigned.
Join Our Team
At Advanced Roofing, we're building more than roofs, we're building careers, leadership opportunities, and long-term ownership. If you're an innovative marketing professional looking to make a measurable impact in a growing employee-owned organization, we'd love to hear from you.
Apply today and help drive the next chapter of growth at Advanced Roofing.
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