Marketing Analytics Engineer

Copilot Money, Inc

$155K — $185K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in analytics, marketing, or data engineering with a technical focus.
  • Proficiency in SQL and JavaScript/Node for data modeling.
  • Hands-on with GA4, Google Tag Manager, and BigQuery.
  • Experience in conversion tracking and audience synchronization.
  • Familiar with analytics tools like Amplitude and Customer.io.
  • Effective communicator across engineering and marketing teams.
  • Self-motivated and capable of independent time management.

Responsibilities

  • Gather data requirements from finance, marketing, and product teams to define technical needs.
  • Create and maintain data pipelines and reporting tools for company-wide analytics.
  • Become proficient in Copilot Money’s data models and architecture.
  • Oversee end-to-end conversion measurement and tracking for marketing initiatives.
  • Implement analytics instrumentation across web, iOS, and marketing sites.
  • Manage marketing integrations and set up new tools as needed.
  • Support legal compliance regarding data privacy and consent.
  • Direct operations for the marketing website, including tracking and troubleshooting issues.
  • Develop automated systems to enhance brand visibility in search and AI.

Benefits

  • Equity in the company.
  • 100% health, dental, and vision insurance premium coverage.
  • 401k matching up to 4%.
  • Monthly reimbursement for home office and internet costs (up to $80).
  • $100 monthly wellness reimbursement.
  • 4 weeks of PTO, with additional days accrued after 2 and 4 years.
  • Annual company retreats.
Full Job Description
The Role

In this role, you'll be part of our Engineering team, working cross-functionally with Marketing and Finance.

This is a hybrid position based in New York City you'll be required to come into our office at least 2 times a week along with the rest of the team. We work from home the rest of the week, but the office is always available in case you want to make use of it more often.

Key Responsibilities
  • Understand the data needs of finance, marketing, and product teams in terms of key data models and centralized reporting, and translate that into technical requirements.
  • Define, build and manage key data pipelines, foundational data products, dashboards and tools to enable self-serve analytics to scale across the company.
  • Become an expert in Copilot Money's data models and the company's data architecture.
  • Own attribution and conversion measurement end-to-end: server-side tagging (sGTM), conversion APIs, and audience sync across paid channels (Meta, Google, etc.) and payment providers (Apple, Stripe).
  • Own analytics instrumentation across web, iOS, and the marketing site (GA4, Amplitude): event taxonomy, tracking setup, event audits, and closing data gaps so product, marketing, and finance can trust the numbers.
  • Maintain marketing integrations (sGTM, Customer.io, Impact, AppsFlyer, etc.) and stand-up new integrations.
  • Support consent and compliance tooling (Transcend, Google Consent Mode, cookie consent) to maintain privacy-safe standards as regulations evolve.
  • Manage marketing website operations: landing pages, tracking setup, troubleshooting, and technical support for SEO/AEO/GEO work.
  • Explore and build automation systems that improve brand visibility across search and AI-generated answers (i.e., designing content architecture and schema frameworks to increase citation frequency in LLMs.)


Required Qualifications
  • 3+ years of experience in analytics engineering, marketing engineering, data engineering, or a similar technical role with a marketing-facing component.
  • Expertise in SQL and JavaScript/Node to transform data into accurate, clean data models.
  • Hands-on experience with GA4, Google Tag Manager (including server-side), and BigQuery, implementing them, not just reporting.
  • Experience with attribution and conversion tracking for paid channels (conversion APIs, audience sync, event deduplication).
  • Familiarity with marketing and analytics tooling (i.e., Amplitude, Customer.io, Impact, AppsFlyer, etc.) or similar.
  • Strong communicator who can work across engineering, marketing, and finance, translating between them as a core part of the job.
  • Team player who can manage time independently.
  • Based in NYC.


Desired Qualifications
  • Bachelor's degree in Computer Science or equivalent.
  • Swift
  • Familiarity with cloud data environments (AWS, GCP, or Azure) and columnar/analytical databases.
  • Experience working with AI agents, LLM-powered tooling, or similar systems.


Compensation and Benefits
  • The expected salary range for this role is $155 - $185k. However, the starting base pay will depend on a number of factors including the candidate's location, skills, experience, market demands, and internal pay parity.
  • Equity in the company
  • Health, Dental & Vision Insurance (company pays 100% premium for employee)
  • 401k matching up to 4%
  • Home Office Setup, and monthly Internet reimbursement (up to $80/month)
  • Wellness Reimbursement ($100/month)
  • 4 weeks of PTO. After 2 years in the company you get 5 extra vacation days, and 5 more after 4 years.
  • Annual company retreats


Join us in our mission to help the world stress less about money and create financial clarity for all!

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