Etsy

Market Research Analyst II

Etsy$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of primary market research experience, specifically in brand tracking.
  • Familiarity with lifecycle marketing and ability to provide actionable marketing insights.
  • Strong quantitative research skills, including statistical testing and questionnaire design.
  • Experience with product marketing research such as positioning and messaging testing.
  • Proficiency in AI tools to enhance research workflows with critical oversight.
  • Excellent data visualization skills and proficiency with Google Slides.
  • Strong communication skills and a collaborative mindset.

Responsibilities

  • Partner with Product & Retention Marketing teams to steer marketing strategy.
  • Develop and execute primary research projects, including survey instruments and data analysis.
  • Manage brand tracking program, including vendor relations and reporting.
  • Synthesize secondary research, including competitive intelligence insights.
  • Oversee market research operations and coordinate with third-party research vendors.

Benefits

  • Equity package as part of total compensation.
  • Annual performance bonus eligibility.
  • Comprehensive family support programs.
  • Flexible work arrangements with occasional office attendance.
Full Job Description

[Job Description Section]
What’s the role?

We are looking for a Market Researcher who can influence marketing decision-making by deeply understanding Etsy’s audiences and our evolving competitive landscape. You’ll work closely with marketing teams and alongside other researchers and data scientists to deliver insights and recommendations that will craft the future of human commerce on Etsy.


This is a full-time position reporting to the Senior Manager, Market Research. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our that support you and your family as part of your total rewards package at Etsy. 


This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies .



What’s this team like at Etsy?

  • The Market Research team helps Etsy understand customers, sellers, and the marketplace through rigorous qualitative and quantitative research
  • We use research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with Marketing Analytics)
  • We’re a mixed-methods team with a deep bench of quantitative and qualitative methods, but our team leans towards quantitative skill sets
  • We conduct research with global consumers, small business owners, as well as Etsy buyers & sellers
  • We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development

What does the day-to-day look like?

  • Primary Tasks:
    • Partners with Product & Retention Marketing teams to guide marketing strategy and execution 
    • Independently develop and execute research for tightly-scoped research projects, including developing survey instruments, analyzing data, generating insights and recommendations, and writing reports, while supporting the Product & Retention Marketing Research Lead on more widely-scoped research projects
  • Secondary Tasks:
    • Own key aspects of our brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting 
    • Source and synthesize secondary research, including competitive intelligence 
    • Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators) 
  • Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.



[Qualification Section]

Qualities that will help you thrive in this role are:

  • Approximately 3+ years experience conducting primary market research, including brand tracking experience
  • Familiarity with lifecycle marketing and the ability to translate research into concrete marketing recommendations 
  • Strong quantitative research skills, including sampling, questionnaire design, data analysis (including strong understanding of statistical testing), and reporting 
  • Experience conducting research that shapes lifecycle marketing strategy
  • Experience conducting product marketing research– such as positioning development, GTM message testing, or value prop testing
  • Comfort leveraging AI tools to accelerate research workflows while maintaining human oversight and judgement of outputs 
  • Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives
  • Strong communication skills
  • A collaborative, curious, and pragmatic mindset and the ability to balance methodological rigor with speed

Compensation & Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our that support you and your family. Base salary is determined by your location, skills, and experience.


Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.


Location

We prioritize candidates based within commutable distance of Etsy’s Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies .


Salary Range:

• Geo-1: • Geo-2:

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.


About Etsy

Etsy is an American e-commerce company that provides a global online marketplace for handmade goods, vintage items, and craft supplies. Etsy's community of sellers includes artists, craftspeople, and collectors who sell a wide range of items, including jewelry, clothing, home décor, art, toys, and craft supplies. Etsy was founded in 2005 and is headquartered in Brooklyn, New York. The company has a strong commitment to sustainability and social responsibility, and has been recognized for its efforts to reduce its environmental impact and support small businesses around the world.
Learn more about Etsy
Size
2,576 employees
Market Cap
$15.2 billion
Industry
Net Income
$349.2 million
Founded
2005
5 Year Trend
+44.9%
Revenue
$1.7 billion
NASDAQ

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