Job Description:The Market Intelligence, Strategy & Communication Senior Director leads an integrated regional function that equips Vestas Americas, including the U.S. and Canada, with the market insight, strategic direction, and communications capability needed to compete effectively and execute regional priorities. This role serves as a key advisor to regional leadership by translating market fundamentals, government policy, customer trends, competitor, and operational insights into actionable recommendations that inform management decisions, shape strategy execution, and strengthen internal and external positioning. The role partners across Turbine and Service Sales, Business Development, Operations, Supply Chain, Product Management, Public Affairs, and People & Culture as well as global functions to ensure Vestas Americas' priorities are clearly understood, consistently communicated, and effectively advanced across the business.
Responsibilities: Overall- Build regional understanding of market dynamics across Vestas segments (onshore, offshore, service, development) as a foundation for strategy development.
- Serve as the primary point of contact between the Region and Global Corporate Strategy, Global Market Intelligence, and Global Marketing & Communications teams.
- Lead strategic internal and workforce communications that promote and protect Vestas' business objectives, market position, and brand reputation while translating regional priorities, business changes, and operational updates into clear, consistent, audience-specific messaging for Vestas Americas employees.
Market Intelligence and Policy- Provide deep understanding of the Vestas Americas wind industry, including the U.S. and Canada, with focus on market dynamics, competitors, products, customers, energy policy, technology, and power markets.
- Serve as the face of Regional Market Intelligence for customer-facing presentations and events.
- Analyze policy and legislative developments affecting Vestas Americas, align regional leaders on Vestas' positioning and potential business implications, and partner with Government Affairs to support advocacy strategies that advance regional priorities.
- Lead Market Intelligence Analysts and Senior Specialists in research and projects that provide critical input to sales strategy, product strategy, turbine and service value engineering, budget planning, and government affairs for onshore and offshore sales.
Strategy- Shape Vestas Americas strategy through industry-leading market research, strategic analysis, and communications guidance.
- Lead the annual Regional Business Plan process and Regional updates to the Board of Directors and Executive Management.
- Design Senior Leadership Team strategy offsites 2-3 times per year to drive strategy creation, partnering with People & Culture to activate the strategy through leadership alignment and workforce engagement.
Communications- Develop integrated, multi-channel communications that connect Vestas' global business strategy to Vestas Americas priorities and provide clear, audience-specific messaging for Regional headquarters, factory, and field employees, in collaboration with Regional and Global leaders.
- Develop and manage external communications, including product, sales, development, customer, public acceptance, and crisis communications campaigns that support Vestas Americas' business objectives and strengthen trust with external stakeholders.
- Lead a skilled communications team that advances Vestas' business objectives, market position, and brand reputation.
Qualifications:- Bachelors' degree in communications, marketing, engineering, economics, or finance; Masters preferable
- 10+ years of progressive professional experience, including significant experience in energy, strategy, market intelligence, communications, public affairs, or related fields
- Highly creative mindset with the ability to think conceptually and strategically
- Experience working in energy and a deep understanding of energy markets, specifically wind energy
- Experience in public affairs, communications, and/or crisis management
- Ability to coordinate and energize interdisciplinary groups of people
- Excellent communication skills, oral and written, and interpersonal interaction.
- People leader experience
- Comfort engaging with executive-level stakeholders internally and externally
- Travel required as an essential element of job (
Competencies: - Translate complex market, policy, legislative, customer, competitor, and operational insights into clear recommendations that inform commercial decisions and regional strategy execution.
- Lead integrated communications that support internal alignment, workforce engagement, external positioning, public acceptance, and crisis response across Vestas Americas.
- Partner effectively with regional leaders, global functions, People & Culture, Government Affairs, and commercial teams to align priorities, shape positioning, and advance regional business objectives.
- Build, lead, and prioritize the work of a high-performing team across market intelligence, strategy, and communications, including delegation, coaching, capability building, and performance management.
- Manage highly visible, cross-functional initiatives with broad business impact, establishing milestones, resolving complex issues, and ensuring timely execution against strategic priorities.
- Use applicable business, market intelligence, communications, and productivity tools, including Microsoft Office, Salesforce, ArcGIS, and related platforms, to support analysis, planning, reporting, and stakeholder engagement.
