Generac Power Systems

Market Development Manager

Generac Power Systems • $95K — $115K *
US-Anywhere
+ 3 other locationsRemote
Energy & Utilities
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Marketing, or Engineering, or equivalent experience
  • 4 years of solar industry experience
  • Ability to travel 30-60% of the time
  • Experience in residential energy storage (preferred)
  • Business-to-business sales experience (preferred)
  • Ability to navigate RFP purchasing processes (preferred)
  • Familiarity with market analysis tools such as Ohm Analytics or Woodmac (preferred)

Responsibilities

  • Identify, engage, and convert solar and generator installation companies into Generac ecosystem customers
  • Plan and implement sales strategies to maximize market share and margins
  • Expand customer base by identifying new partners
  • Build and maintain a pipeline of new key account opportunities, focusing 80% on development
  • Foster strong relationships with key accounts and internal teams for long-term growth
  • Maintain accurate sales records and update CRM for performance tracking
  • Collaborate on business plans aligned with growth initiatives
  • Provide market feedback and competitive insights to leadership

Benefits

  • Travel opportunities within the Northeastern United States
  • Exposure to a rapidly growing market in renewable energy
  • Engagement with innovative residential energy solutions
  • Support from a well-established distribution network
  • Opportunity for personal growth in a dynamic sales environment
Full Job Description

TheMarket Development Manager(MDM)is responsible forincreasing market share and brand preference of Generacs residential ecosystemsolutionwithin thespecifiedterritory. This roleactively prospectsnew business opportunities and convertssolarand generatorinstallers into Generac customerswho resell GeneracsPWRmicrosolar andPWRcell2energystorage solutions, as well as other Generac ecosystemproducts (includinghome standby generatorsandecobeesmart thermostats).

In this role, the MDM develops and executesstrategic regional customer development strategies and drives product adoption through Generacs existing distribution network to supportend-market demand.

Territory Coverage: Northeastern United States

Essential Duties and Responsibilities:

  • Identify, engage, and convert solar, storage, and generatorinstallation companies into Generac ecosystem customers
  • Planand implement sales strategies to maximize share and margin;effectively differentiate Generac products in competitive sales environments
  • Expandthecustomer base byidentifyingnew partners and developing new customer opportunities
  • Build andmaintainarobustpipeline of new key account opportunities; role is80% new account development and 20% account management
  • Build strong relationships with established key accountsandinternal support teams tofosterlong-term businessgrowth
  • Maintainaccuratesales records, CRM entries, and activity updates to support forecasting and performance tracking
  • Collaboratewith sales and business leadership to developand execute business plans aligned with key account grown initiatives
  • Provide market feedback and competitive intelligence tosales and business leadership
  • Maintainconsistent follow-up on opportunities to drivetimelyand effective closes
  • Communicateeffectivelywith Generacsales team members to ensurea coordinated approach to account acquisition and support


Minimum Qualifications:

  • Bachelors Degree in Business, Marketing, or Engineering or equivalent experience

  • 4 years of solar industry experience

  • Ability to travel 30-60% of the time

Preferred Qualifications:

  • Experience in residential energy storage

  • Experience in business-to-business sales

  • Experience selling to c-suite executives and key decision makers at large corporations

  • Working knowledge of two-step distribution model

  • Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close

  • Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.

About Generac Power Systems

Generac Power Systems is a manufacturer of backup power generation products for residential, commercial, and industrial customers. The company was founded in 1959 and is headquartered in Waukesha, Wisconsin. Generac operates through two business segments: Domestic and International. The Domestic segment produces generators, transfer switches, and other backup power equipment for residential and commercial customers in the United States. The International segment produces similar products for customers outside the United States. Generac sells its products through a network of dealers and distributors.
Learn more about Generac Power Systems
Size
8,955 employees
Market Cap
$5.6 billion
Industry
Manufacturing & Automotive
Net Income
$350.5 million
Founded
1959
5 Year Trend
+20.9%
Revenue
$2.4 billion
NASDAQ
GNRC
* Ladders Estimates

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