Opportunity:Wealthfront is looking for an experienced financial writer and/or editor (or audio reporter/producer with writing experience) to support our growing market commentary vertical and newsletter, Vested Interest. The goal of this vertical is to empower digital natives to make informed financial decisions through timely, unique content that connects the prevailing macroeconomic news with their personal finance goals.
This role will be responsible for ideating and writing engaging, sharable stories for the Vested Interest newsletter and associated distribution channels. This will include creating a mixture of short and long-form content in both written and video formats, as well as translating topics into social media content on platforms ranging from Substack to TikTok to YouTube, among others. This role will work closely with multiple teams across the company including Social Media, Editorial, Investment Research, Creative, Compliance, and more.
Content at Wealthfront:The purpose of timely editorial content at Wealthfront is to inspire and empower smart financial decisions. We aim to make Wealthfront the trusted partner for young professionals managing and growing wealth. Successful writers at Wealthfront think creatively about how to develop unique content that delivers value for our target audience, and are experienced at testing and iterating within a variety of topics, formats, and distribution channels.
This is an ideal opportunity for a financial journalist and editor or a producer/factchecker with an economic background who wants to help expand a trusted editorial operation. Through this growing content strategy, this role will help Wealthfront's target audience expand their financial knowledge and deepen their relationship with our products.
Responsibilities:- Monitor market and macroeconomic news daily and generate high-quality, timely content ideas that help young professionals navigate market trends and build their financial confidence.
- Manage Vested Interest's presence on social media platforms for short- and long-form video, audio, and written content with a focus on both translating newsletter content and developing original material that delivers value to Wealthfront's audience.
- Partner with Lifecycle, Social Media and Creative teams to distribute content to clients and prospects across channels.
- Evaluate content formats and distribution channels and make recommendations on which to emphasize.
- Partner with internal teams to measure the impact of content and develop strategies to improve outcomes.
Qualifications:- 4-7 years experience writing and editing timely and engaging market and macroeconomic stories at top-tier outlets. Experience writing original, timely long-form content is required.
- Familiarity with investing and personal finance strategies, macroeconomic data, and how overarching financial trends impact young professionals.
- Storytelling creativity and expertise in translating financial news and data into unique, digestible content.
- Audio, video, and/or social media experience is required.
- Bachelor's degree required.
Estimated annual salary range: $130,000 - $160,000 USD plus Equity.
Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
