Your Purpose
MSC Cruises, the world's third largest and most rapidly growing cruise line is recruiting for a Trade Marketing Manager for its USA operations. The Trade Marketing Manager will collaborate with the Sales leadership team to spearhead trade marketing programs and generate brand awareness, consideration, preference, and ultimately sales of MSC Cruises amongst Travel Partners.
This position is the key liaison between Marketing and Sales and will develop strategies, tools, and materials for Sales to service Travel Partners while continuing to build awareness and consideration of MSC Cruises across the Travel Agent community via trade events, communications, and media strategies. Work closely with the Brand, Promotions and Trade Director, Sales leadership, and cross-functional teams both in the U.S. and in the Geneva corporate headquarters to develop and execute an integrated trade marketing strategy that achieves business objectives of maximizing MSC Cruises bookings across Travel Partners.
This is a hybrid position requiring employees to work from the Miami office four days per week (Monday through Thursday), with the option to work remotely on Fridays.
Your Impact
- Own all facets of day-to-day trade marketing efforts from strategy, briefing, creative approvals, managing deadlines, and deployment.
- Partner with our internal media team and external media agency to develop and execute comprehensive integrated trade marketing plans that drive Travel Partner sales of the MSC Cruises brand.
- Align with Trade and Sales team members on Co-op trade media initiatives that require marketing support. Work closely with the Director of Brand, Promotions, and Trade Marketing on strategy and content planning to drive Travel Partner sales of the MSC Cruises brand.
- Develop a B2B content calendar and key messaging points in consultation and alignment with Sales leadership, the Director of Brand, Promotions, and Trade marketing, and CRM team.
- Work with Digital, CRM, and e-commerce teams to gain insights and understand Travel Agent engagement and interactions across various channels and properties that shape future strategies and tactics.
- Manage one direct report, our Trade Specialist who supports the Trade Manager on the day-to-day execution of all trade marketing efforts and initiatives.
- Act as brand steward across all Sales and Trade marketing efforts.
- Gather Travel Partner feedback and insights via online surveys and ongoing input from the Sales team to optimize efforts and influence future strategies.
- Work with the Marketing team to develop product presentations, collateral, and other BTL materials needed for Sales.
- Test new, innovative methods and initiatives that increase Travel Partner awareness, consideration, and engagement.
- Act as the central point person between the U.S. Marketing, Global Marketing, and Sales leadership teams.
- Ensure Sales and Trade materials are maintained for accuracy.
- Work with Sales leadership to support Trade loyalty program and training tool needs.
- Provide competitive intelligence amongst cruise lines and other travel brands that drive trade preference.
Your Journey so far
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- 5+ years of marketing experience with a minimum of 3 years in the hospitality industry with travel and/or cruise preferred.
- Experience with B2B marketing.
- Results oriented with strong attention to detail.
- Strong organizational, written, and verbal communication skills.
- Ability to manage time and prioritize work autonomously.
- Proficient with Microsoft Products, Asana experience preferred.
- Analytical approach to decision marketing and strong business acumen.
- Comfortable working in a cross-functional, multi-national company.
Your Essentials
Information about visa requirements if any:- US Passport or US Permanent Resident
