Bachelor's degree in Business, Marketing, Sales, or a related field
3-5 years of relevant work experience
Strong project management and organizational skills
Analytical mindset with experience using data for decision-making
Effective interpersonal and influencing skills
Strong problem-solving abilities
Excellent written and verbal communication skills
Advanced proficiency in Microsoft Office Suite, especially Excel and PowerPoint
Willingness to travel frequently for in-person franchisee visits
Responsibilities
Develop and execute regional marketing plans to enhance franchisee sales and profitability
Analyze regional business performance to identify opportunities and performance gaps
Collaborate with franchisees to align strategies for effective local execution
Partner cross-functionally with various teams to ensure marketing alignment with national strategy
Optimize DMA funds usage in alignment with strategic priorities
Lead preparation for DMA and business review meetings, using insights for recommendations
Build and maintain strong relationships with key franchisees and strategic partners
Ensure adherence to brand standards and improve local marketing playbooks
Benefits
Comprehensive global paid parental leave program
Free telemedicine and mental wellness support
Focus on physical, mental, and financial wellness
Unique and progressive benefits offerings
Full Job Description
Roles and Responsibilities:
Develop and execute regional marketing plans that support franchisee sales, traffic, and profitability, leveraging tactics such as offers and coupons, local media, merchandising, catering, and local innovation initiatives
Analyze business performance across the region to proactively identify opportunities and performance gaps, translating insights into actionable plans for franchisees and field partners
Partner closely with franchisees to align on strategy and drive effective local execution
Collaborate cross-functionally with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology to ensure plans are aligned to national strategy and executed effectively
Recommend and optimize the use of DMA funds in alignment with broader strategic priorities and the national marketing calendar
Lead preparation for and participation in DMA and business review meetings, using performance insights to inform recommendations and next steps
Build and maintain strong relationships with key franchisees, prioritizing focus on the largest and most strategic partners
Ensure adherence to brand standards and processes, including use of tools such as Popeyes LSM and established marketing playbooks
Maintain and continuously improve local marketing playbooks and franchisee tools that enable scalable execution
Required Skills:
Bachelor's degree in Business, Marketing, Sales, or a related field
3-5 years of relevant work experience
Strong project management, organizational, and multitasking skills
Demonstrated business acumen and analytical mindset, with experience using data to inform decisions and optimize performance
Effective interpersonal and influencing skills, with the ability to build and maintain productive relationships with franchisees
Strong problem-solving and critical thinking skills
Excellent written and verbal communication skills, including the ability to develop and deliver presentations to franchisees regularly and senior leadership as needed
Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
Willingness and ability to travel frequently for in-person franchisee visits
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
About Restaurant Brands International Inc.
Restaurant Brands International Inc. (RBI) is a Canadian multinational fast food holding company. RBI was formed in 2014 as a result of a merger between American fast food restaurant chain Burger King and Canadian coffee shop and restaurant chain Tim Hortons, and expanded in 2017 with the acquisition of American fast food chain Popeyes Louisiana Kitchen. RBI is one of the world's largest fast food restaurant companies with over 27,000 locations in more than 100 countries. The company's brands include Burger King, Tim Hortons, and Popeyes. RBI is headquartered in Oakville, Ontario, Canada.
