Strong relationship-building skills with distributors and stakeholders
High knowledge of company products and the beer industry
Self-motivated and results-oriented
Excellent oral and written communication skills
Strong organizational and planning abilities
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Effective time management skills
Sales and/or marketing experience in beverage or consumer products
Knowledge of AB sales and marketing strategies
Responsibilities
Lead On-Premise strategy and local execution of plans
Own On-Premise channel performance and identify execution opportunities
Drive brand planning, sampling execution, and event activations
Negotiate local sponsorships and manage activation budgets
Manage mobile asset deployment and support venue CAPEX execution
Partner with top wholesalers to ensure plan execution
Own execution KPIs for On-Premise plans
Implement brand programming in Off-Premise channels to drive growth
Communicate priorities and results on a regular basis
Cascade annual and trimester plans and initiatives
Benefits
Health benefits including Medical, Dental, Vision, and Wellness accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with company matching
Fast-paced work environment among a company of owners
Free Beer!
Full Job Description
SALARY: $106,400 - $126,350, bonus and long-term incentive eligible
TERRITORY: Must reside in San Antonio, Texas Metro
ROLE SUMMARY:
The Trade Marketing Manager is responsible for bringing the AB portfolio to life across wholesalers, retailers, venues, and events. The role combines trade marketing, activation, sponsorships, and execution leadership. It requires strong organization, creativity, communication skills, and flexibility to support nights and weekends for events and activation.
JOB RESPONSIBILTIES:
Lead On-Premise strategy and local execution of plans.
Own On-Premise channel performance and identify execution opportunities with wholesalers.
Own local sponsorship negotiations and activation budgets.
Manage mobile asset deployment and support venue CAPEX execution.
Partner closely with top wholesalers to ensure execution against plans.
Own execution KPIs for On-Premise plans.
Lead implementation of brand programming in Off-Premise channels to drive volume and share growth.
Communicate priorities and results weekly and monthly.
Cascade annual and trimester plans, initiatives, and programs.
JOB QUALIFICATIONS:
Bachelor's Degree required
Must possess a valid driver’s license
Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
High level of company products and beer industry knowledge
Ability to establish and maintain effective working relationships with employees, customers, and third-party partners
Highly self-motivated and results oriented with ability to work independently
Excellent communication skills: oral, written, and comfortable with presenting to groups
Strong organizational & planning skills
Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
Effective time management in planning daily routines, wholesaler visits, and event activations
Willingness to be flexible with schedule based on needs of business
Sales and/or marketing experience, preferably in the beverage or consumer products industry
Thorough knowledge of AB sales and marketing strategies and procedures
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
About AB inBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium. AB InBev is the world's largest brewer and has a diverse portfolio of over 500 brands, including Budweiser, Corona, Stella Artois, and Beck's. The company was formed in 2008 through the merger of Belgium-based InBev and American-based Anheuser-Busch. AB InBev operates in over 50 countries and has a workforce of over 164,000 employees. The company is listed on the Euronext Brussels stock exchange and the New York Stock Exchange.
