Job Title: Manager, Performance Analytics (TikTok Shop)
Division: CDMO - USA
Location: New York, NY (10 Hudson Yards) - Hybrid policy (min 3 days in office)
Reports To: AVP, Social Commerce MultiDiv
What You Will DoThe
Manager, Performance Analytics TikTok Shop is a key operational contributor to our creator engagement ecosystem.. In this role, you will be at the intersection of beauty, data science, and content strategy. You will own the analytical framework that powers our TikTok ecosystem-transforming performance data + inputs, competitive intelligence, and cutting-edge content scoring metrics into actionable insights for our brand divisions and operations teams.
If you live and breathe TikTok trends, love building standardized dashboards, and know how to translate video performance metrics into creative briefings that scale, this is your opportunity to shape the future of beauty marketing.
Key ResponsibilitiesOngoing Performance Dashboarding & Division Alignment
- Standardize Reporting: Establish and maintain standardized weekly performance reporting frameworks across all L'Oréal US divisions to track core growth drivers.
- Input-Driven Planning: Monitor and analyze key operational inputs-including video volume, sample quantities, and creator tier utilization-to evaluate ROI and optimize resource allocation.
- Cross-Functional Collaboration: Partner closely with divisions to deliver clear, data-backed insights that guide ongoing campaign planning and budget distribution.
Deployment of Content Quality Scorecarding & Competitive Intelligence
- New Tool Rollout: Lead the operational deployment of advanced content-scraping technology capable of analyzing and scoring 500K+ TikTok videos.
- Competitive Benchmarking + Best practices: Leverage content scoring data to benchmark L'Oréal brands against competitors, identifying market gaps, share-of-voice opportunities, and emerging white spaces. Utilize scorecard insights to refine our content approach, highlighting what creative elements successfully drive engagement and conversion.
Weekly Product & Content Trends
- Equip Teams with What's Trending : Translate trend data and content performance patterns into clear, actionable recommendations for internal content operations and assortment recommendations
- Bullet Agile Content Feedback Loop: Bridge the gap between data analytics and creative execution by providing real-time recommendations on audio, hooks, formats, and product placement.
HOWYou will be expected to work across the 4 Divisions, reconciling with the Social Listening team and category leads in CMI. In your role you will also be expected to augment your learnings with the Global perspective and socialize those with the local US Tik Tok Shop Market teams. You will be come THE tik Tok Shop navigator champion and expert encouraging all divisions to leverage this tool across their businesses and conveying opportunities to Global for tool improvements.
WHAT WE ARE LOOKING FOR
Bachelor's degree required.
2 to 4 years of hands-on experience in digital analytics, social media data analysis, marketing intelligence, or creator strategy (ideally within beauty, fashion, retail, or a fast-paced agency environment).
Experience with Dashboarding & Visualization: Advanced proficiency in building and maintaining automated performance dashboards using tools like Tableau, Looker, Power BI, or Google Looker Studio.
Processing & Management: Strong command of Advanced Excel (or SQL or Python proficiency is a strong plus) for managing large-scale data extraction and processing.
Big Data & Scraping Technologies: Familiarity with social listening, scraping, or sentiment-analysis platforms used to process massive volumes of unstructured content data (e.g., handling datasets of 500K+ videos).
Ecommerce Analytics Experience: Understanding of operating in an algorithmic environment, translate, proven ability to run category analyses, track competitor share-of-voice, and identify white spaces in product marketing
Agile Stakeholder Management: Experience partnering seamlessly across brand marketing divisions, media teams, and product operations under tight, fast-moving timelines
As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:- Salary Range: $98,400 - $140,200. The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
