Reports to: Sr. Director, Strategic Finance
Location: NYC
Other: Full Time In-Office Position
About the RoleFanatics Collect is seeking a Manager, Strategic Finance - Growth Marketing to support financial planning, analysis, and decision-making across buyer acquisition, pricing, loyalty, and lifetime value for Fanatics Collect, Fanatics Live, and Voggt. This role will be responsible for developing and maintaining financial models, evaluating marketing investments, and analyzing customer economics to help improve acquisition efficiency, retention, and profitable growth.
As a key finance partner to Growth Marketing and Product, you will work cross-functionally to evaluate pricing and promotional initiatives, measure marketing performance, and support business cases for growth investments. The ideal candidate brings strong financial modeling and analytical skills, sound business judgment, and a collaborative, hands-on approach to translating data into actionable insights.
Responsibilities: - Serve as the primary strategic finance partner to Growth Marketing and Product, providing financial guidance on buyer acquisition, pricing, promotional investments, and loyalty strategies.
- Develop and maintain buyer lifetime value (LTV) and customer acquisition cost (CAC) models, incorporating channel performance, cohort behavior, transaction fees, FanCash economics, retention, and payback periods.
- Partner with cross-functional leaders to evaluate and optimize buyer pricing, take rates, FanCash earn and redemption structures, promotional campaigns, and loyalty incentives.
- Develop financial business cases for new growth initiatives, pricing changes, and buyer incentives, including scenario analysis, investment recommendations, and post-launch performance measurement.
- Identify and evaluate opportunities to improve acquisition efficiency, marketing return on investment, promotional effectiveness, and overall buyer unit economics.
- Collaborate with FP&A to support forecasting and budgeting for marketing investments, buyer-side revenue, FanCash liabilities, and retention programs, incorporating channel- and cohort-level insights.
- Monitor acquisition, conversion, retention, and buyer profitability trends, proactively identifying financial risks, opportunities, and recommendations to improve performance.
- Develop executive-level reporting, dashboards, and strategic recommendations on buyer LTV, marketing efficiency, loyalty economics, and growth investment performance.
- Provide financial insights and recommendations to support business decisions, partnering with Growth Marketing, Product, and senior finance leadership through clear communication, data-driven analysis, and cross-functional collaboration.
- Leverage AI-powered tools, automation, and advanced analytics to streamline financial processes, enhance modeling capabilities, and develop scalable reporting solutions.
Qualifications: - Bachelor's degree in Finance, Economics, Accounting, Business, or a related field; MBA preferred.
- 5-8 years of experience in Strategic Finance, FP&A, Marketing Finance, or a related analytical function, preferably within a high-growth consumer technology, marketplace, or eCommerce business.
- Demonstrated experience developing LTV/CAC models, evaluating customer acquisition strategies, and influencing pricing, marketing investment, or growth decisions.
- Strong understanding of buyer unit economics, cohort analysis, marketing-channel ROI, customer retention, and payback analysis; experience with loyalty or rewards program economics preferred.
- Advanced financial modeling and Microsoft Excel skills, with experience using financial planning platforms such as Anaplan, Hyperion, SAP, or similar systems preferred.
- Proficiency with SQL, Tableau, Looker, Power BI, or comparable analytics and visualization tools is a plus.
- Demonstrated ability to leverage AI tools such as ChatGPT, Claude, or Gemini to improve financial analysis, modeling, reporting, and workflow efficiency.
- Strong business acumen and analytical problem-solving skills, with the ability to translate complex financial data into actionable business recommendations.
- Exceptional communication, presentation, and stakeholder management skills, with a proven ability to influence senior leaders and collaborate effectively across Growth Marketing, Product, and Finance.
- Experience in sports, collectibles, consumer marketplaces, eCommerce, or other high-growth, marketing-driven businesses preferred.
- Highly proactive, results-oriented, and comfortable operating in a fast-paced, ambiguous environment, with a strong sense of ownership and bias for action.
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
NYC Salary Range
$133,750-$167,500 USD
