Manager, Sr. Digital Marketing

We're seeking a Digital Marketing Manager to lead digital programs that increase discoverability, engagement, and demand across Evident's key audiences. This role will work across paid media, SEO, web, content, and other digital touchpoints to connect digital activity to measurable marketing outcomes. The ideal candidate is a hands-on digital marketer who can move between channel strategy, execution, testing, and performance analysis. Strong SEO and emerging AI search (GEO) expertise will be an important part of the role, helping Evident strengthen its presence across traditional and AI-powered search while connecting search to broader digital and demand generation efforts. PRIMARY DUTIES AND RESPONSIBILITIES* • Own Digital Channel Strategy: Own strategy, execution, and performance for search (SEO and GEO), paid media, and email to improve organic visibility, audience engagement, and demand generation. • Lead Organic Search Programs: Lead organic search programs, including keyword and topic strategy, content optimization, and technical SEO, identifying issues and prioritizing opportunities. • Develop GEO and AI Search Strategy: Develop and test GEO and AI-powered search strategies to improve how Evident content and expertise are discovered and represented in AI-driven search experiences. • Manage Paid Media Campaigns: Plan, launch, and optimize paid campaigns across search, social, and programmatic channels, including budget allocation and pacing. • Define Channel KPIs and Measurement: Partner with the marketing analyst to define channel KPIs and measurement, then use results to guide optimization decisions. • Run Channel Experiments: Design and run channel experiments, such as landing page, creative, audience, and bid strategy tests. • Manage Projects and Vendors: Manage digital marketing projects, agencies, and vendor relationships from planning through execution. • Collaborate Cross-Functionally: Work with brand, regional product marketing teams, and sales to improve content distribution and audience engagement. MINIMUM QUALIFICATIONS (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the education, experience, knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.) • Educational Background: University degree in marketing, business administration, or a related field. • Proven Experience: 5+ years of experience in digital, performance, or growth marketing, with direct ownership of channel results. • SEO Expertise: Strong hands-on SEO experience across technical SEO, content optimization, keyword strategy, and measurement, including working with web or development teams to implement technical fixes. • AI Search/GEO Experience: Experience experimenting with AI search or GEO, such as tracking brand presence in AI-generated answers or adapting content structure for AI discovery. • Paid Media Management: Hands-on management of paid media in Google Ads, LinkedIn Ads, or similar platforms, including budget ownership. • Analytics & Tools Proficiency: Proficiency with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar platforms. • Commercial Acumen: Strong analytical and testing skills, with the ability to interpret performance data, identify opportunities, and make optimization decisions independently. • MarTech Experience: Experience working with marketing technology and automation platforms, including Salesforce or similar CRM and marketing automation tools. Preferred Qualifications • B2B Experience: B2B experience with long, complex sales cycles in scientific, healthcare, industrial, or technology markets. • Global Scope: Experience supporting multiple regions or global markets. • AI-Driven Efficiency: Experience using AI and automation to improve marketing efficiency or digital performance. Other Considerations (travel/hours availability, etc.) • Collaborative Skills: Strong collaboration skills and the ability to manage multiple priorities in a lean team environment. • Travel Requirement: Willingness to travel approximately 20% of the time. Annual salary XXK - XXK, <> We realize that work is more than just a job for you. It is a big part of your life, and it's not the only one. That's why we offer competitive salaries, an annual bonus program, and comprehensive medical benefits, as well as tuition reimbursement, flexible hours, parental and adoption leave, on-site services, and support networks, all so that you are ready to meet life's experiences. We are committed to fostering a culture of well-being and inclusion. Evident hires in the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregan, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin