Bachelor's degree in Marketing, Business Administration, or related field.
5+ years of experience in Brand, Social, or Digital Marketing with proven success.
Strong leadership skills in managing and motivating marketing teams.
Experience in creating strategic paid media marketing plans for demand generation.
Proficient in integrated social marketing strategies for various campaigns.
Ability to build relationships within complex cross-functional teams.
Strong storytelling and presentation skills for communicating strategies.
Responsibilities
Coordinate paid social strategy across multiple platforms.
Utilize targeting and segmentation for effective ad reach.
Present insights to guide content creation and campaign objectives.
Develop and execute paid search strategies to drive traffic.
Conduct keyword research and competitor analysis for new opportunities.
Implement on-page and off-page SEO strategies to enhance rankings.
Collaborate with teams to improve brand visibility and engagement.
Benefits
Competitive healthcare coverage including dental and vision.
401K plan with immediate vesting for retirement savings.
Hybrid work schedule with on-site requirements 3 days a week.
Accrued paid time off and company-paid holidays.
Tuition reimbursement support after 6 months of service.
Full Job Description
MANAGER, SOCIAL & PAID DIGITAL MARKETING
HYBRID | ONSITE AT JOSTENS' MINNEAPOLIS HEADQUARTERS 3 DAYS/WEEK
ABOUT YOU:
The Paid Media Manager is responsible for overseeing and managing all aspects of paid media, paid search, organic social, and organic search campaigns. This position focuses on driving strategy, execution, and optimization across multiple platforms to align with broader marketing objectives.
YOU WILL:
Responsibilities of this role include:
Paid Social
Coordinate the paid social strategy across the various social platforms for all marketing departments
Use targeting and segmentation strategies to ensure ads are reaching the right audience.
Present insights and recommendations to guide content creation by platform needs and complete campaign objectives.
Lead the partnership with Media Agency to manage budget allocations, audiences and platform performance.
Paid Search
Develop and execute paid search strategies across platforms like Google Ads, Bing Ads, and other search engines to drive qualified traffic and conversions.
Conduct keyword research and competitor analysis to identify new opportunities.
Continuously monitor and adjust bidding strategies to improve performance.
Lead the partnership with Media Agency to manage budget allocations, audiences and platform performance.
SEO
Develop and execute on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
Collaborate with internal & external partner(s) to ensure SEO best practices are implemented across the website and other marketing material
Conduct keyword research and competitive analysis to identify high-value keywords and search trends.
Monitor organic search performance and use data to identify optimization opportunities.
Creative Planning
Conduct ongoing research on platform-specific trends to ensure content remains fresh, relevant, and engaging, driving both audience interaction and enterprise sales.
Collaborate with cross-functional teams-including content, creative, and analytics-to improve brand visibility, foster engagement, and boost conversions.
Educate teams on best practices for paid media and social media creative strategies to align efforts and maximize impact.
Manage Social Listening and Responses with support teams.
Additionally, this role will also manage a Social Media Specialist and a Senior Social Media Specialist.
YOU HAVE:
Required
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 5+ years of experience in Brand Marketing, Social Marketing, or Digital Marketing, with demonstrated success in developing strategies for recognized brands, either from a client or agency perspective.
Strong knowledge and experience managing, motivating, and building marketing teams (direct and cross-functional partners).
Experience creating strategic paid media marketing plans that drive demand generation, customer acquisition programs.
Experience leveraging integrated social marketing strategies and techniques to drive optimal value for promotions, media campaigns, product launches, brand initiatives, and other marketing programs.
Ability to build strong relationships and work effectively, proactively and seamlessly amongst a large and complex cross-functional team.
Strong storytelling skills with the ability to communicate complex strategic social concepts in streamlined, logical and well-designed decks.
Effective presentation skills.
Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
Be able to foster an environment that encourages collaboration, risk-taking, innovation and creativity.
Preferred
2+ years' experience with Google Ads.
2+ years' experience in SEO optimization.
Proficient in GA4 or other web analytics platform.
LOVE WHERE YOU WORK:
We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits, including home and car insurance, pet insurance, flexible spending account, and many more.
We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company-paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company-paid holidays, and family paid leave.
We care about your development. We support tuition reimbursement after 6 months of service.
We believe in pay transparency. The salary range is $78,000 to $90,000 with annual bonus eligibility.
