Qualifications

• 5+ years of copywriting experience with a proven social-first portfolio.
• Demonstrated ability to write natively for various social platforms, distinguishing captions from campaign headlines.
• Proficiency with AI writing tools without the need for training.
• Deep understanding of how copy performs on platforms like TikTok, Instagram, Pinterest, and YouTube, as well as email marketing.
• Strong skills in crafting compelling hooks that capture attention quickly.
• Experience or knowledge in content strategy is beneficial, focusing on content purpose as well as presentation.
• Prior experience in the beauty industry is a plus.

Responsibilities

• Write engaging social captions tailored for each platform, avoiding adaptations from broader campaign content.
• Develop hooks and on-screen copy for video content, ensuring text complements visuals effectively.
• Create persuasive copy for paid social ads, including headlines, body copy, and calls-to-action across platforms.
• Compose copy for email campaigns, SMS, and automated flows, generating multiple variants quickly.
• Provide insights on content strategy, contributing a copy perspective to collaborative planning with the Social Art Director.
• Lead the integration of AI copy tools in the workflow, designing prompts and refining outputs to match brand voice.
• Analyze platform-specific copy trends, sharing insights to inform and enhance the creative process.

Benefits

• Collaborative work environment within a creative team structure.
• Opportunity to drive innovative content strategies using AI tools.
• Exposure to a fast-paced, social-first marketing landscape.
• Ability to influence brand voice and messaging across various platforms.
• Potential for creative growth through cross-functional team interactions.