This role is responsible for defining and leading the national shopper marketing strategy and program portfolio across MABI portfolio to drive meaningful business growth. The role will translate brand, consumer and shopper strategies into compelling retail programs. The Manager will lead the development of programs that bring together
consumer promotions, talent, media, partnerships and cultural/entertainment IP to create differentiated experiences that drive conversion and strengthen brand performance at retail.
Accountabilities:- Own the national shopper marketing strategy and program portfolio, translating brand and business priorities into differentiated programs that drive growth.
- Set program priorities and investment recommendations, determining where shopper marketing can have the greatest business impact.
- Develop integrated programs that bring together consumer promotions, talent, media, partnerships and IP to create compelling reasons to buy.
- Navigate complex sales, shopper and program performance data to evaluate effectiveness, determine ROI and inform future investment decisions.
- Turn data and insights into clear, compelling recommendations and stories for senior stakeholders.
- Lead cross-functional teams and agencies from strategy through execution, ensuring alignment, accountability and commercial impact
Key Metrics & Financial Targets:- Volume, Sales Growth
- Incremental Sales & ROI
- Quantity of Displays/Display Execution
- Lift on Display
- Brand Health
- Consumer & Customer Engagement
Own:- National Shopper Marketing program strategy & end-to-end execution
- Program prioritization, investment & ROI
- Shopper Marketing agency strategy & Creative development
Influence:- Brand campaign integration
- Retail/Customer Activation
- Partnership & IP Opportunities
- Cross-functional commercialization strategy
Veto:- Partnerships, activations or program investments that do not demonstrate strategic relevance, commercial viability or compelling shopper propostion
Critical Staekholders and Relationships:- Commercialization (Field Sales, Sales Operations)
- MABI US Marketing
- Global brand, trade marketing, digital teams
- Regional Marketing Team
- Finance & Compliance
- MABI Creative Team
Qualifiactions, Education, and Experience:- Bachelor's Degree and 6+ years of related marketing experience
- Demonstrated experience developing and executing consumer promotions and integrated marketing programs
- Proven experience bringing together talent, media, partnership IP to create differentiated consumer & shopper experiences
Skills Needed To Be Successful:- Proven ability to lead through influence across complex, cross-functional organizations
- Strong commercial acumen and ability to connect marketing activity to business results
- Advanced analytical ability - can navigate complex data, determine ROI and turn insights into decisions
- Exceptional storytelling and executive communication
Ability to connect consumer, brand and shopper strategy to commercial execution - Strong agency, partner and stakeholder management
Extraordinary Leaderships Capabilities:- Delivers on commitments
- Takes ownership
- Uses data in decisions
- Connects strategy to business results
- Prioritizes agility and challenges status quo
- Celebrates culture
Compensation:Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary $100,000 - $120,000 in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
