5-8 years of hands-on SEO experience, preferably in an agency setting.
Strong understanding of search engine algorithms and ranking factors.
Proficient in SEO and analytics tools like Google Search Console and Google Analytics.
Excellent analytical and problem-solving skills for data-driven decision-making.
Strong communication skills for reporting and collaboration with cross-functional teams.
Detail-oriented with a commitment to quality and best practices.
Bachelor's degree in marketing, computer science, or related field is a plus.
Responsibilities
Execute daily SEO tasks including keyword research and on-page optimization.
Perform technical SEO audits to resolve crawlability and ranking issues.
Manage off-page SEO efforts like link building and content outreach.
Monitor and analyze SEO performance metrics using various tools.
Refine SEO tactics based on data-driven insights and testing.
Stay updated on search engine algorithm changes and industry trends.
Collaborate with the SEO Director to align with overall strategy.
Work with content creators to produce SEO-friendly content.
Educate team members and clients on SEO best practices.
Benefits
Employer-sponsored 401k with match.
Medical, dental, and vision coverage.
Unlimited PTO.
Caregiver (Parental) Leave.
Health and wellness benefits.
Full Job Description
Overall Purpose: We are seeking an SEO Manager to execute day-to-day SEO tactics and drive continuous improvement in our clients' organic search performance. Reporting to the SEO Director, this person will be hands-on in conducting keyword research, optimizing website content, fixing technical SEO issues, and monitoring results to ensure steady growth in rankings and traffic. The SEO Manager will translate the overall strategy into actionable tasks - working closely with content creators and developers - and will play a key role in delivering on client KPIs for organic visibility. This role is ideal for a detail-oriented SEO specialist who can balance multiple projects and stay ahead of search algorithm changes in a dynamic agency environment.
KEY AREAS OF RESPONSIBILITY:
Execute comprehensive SEO tasks for client websites on a daily basis. This includes conducting in-depth keyword research, optimizing on-page elements (titles, meta descriptions, headings, content) for target keywords, and improving internal linking to boost relevance and rankings .
Perform regular technical SEO audits to identify and resolve issues that could impact crawlability or rankings - such as broken links, sitemap errors, indexing problems, site speed/performance issues, or mobile usability concerns. Coordinate with developers to implement technical fixes and enhancements
Implement and manage off-page SEO efforts like link building and content outreach campaigns under the guidance of the SEO Director. Identify backlink opportunities, manage relationships for guest posts or partnerships, and monitor backlink profiles for quality and compliance
Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO software. Track keyword rankings, organic traffic trends, click-through rates, and conversion metrics. Prepare regular reports that detail progress, insights, and recommendations for each client
Continuously refine SEO tactics based on data-driven insights: if certain keywords or pages are underperforming, adjust the strategy (update content, tweak keywords, improve page UX, etc.) to capitalize on opportunities. Use A/B testing or multivariate testing for SEO changes when applicable to measure impact
Stay up-to-date with search engine algorithm changes (Google core updates, etc.) and industry trends. Quickly adapt optimization strategies in response to new SEO developments or ranking factor changes to maintain and improve client results
Collaborate closely with the SEO Director to ensure alignment with the overarching SEO strategy and priorities. Provide input and feedback during strategy sessions based on on-the-ground findings and performance data
Work with content writers to plan and produce SEO-friendly content (blog posts, landing page copy, etc.) that balances ranking objectives with quality and user intent. Similarly, liaise with web developers/designers to ensure site changes or new features are SEO-compliant (for example, proper use of heading tags, avoidance of content duplication, etc.)
Educate or inform junior team members, account managers, or clients on SEO best practices as needed - helping others understand how SEO efforts contribute to broader marketing goals
EXPERIENCE/KNOWLEDGE REQUIRED:
5-8 years of hands-on SEO experience, preferably in an agency or multi-client environment. Proven track record of implementing SEO tactics that have led to improved rankings and organic traffic growth over time (case studies or examples will be a plus).
Solid understanding of search engine algorithms and ranking factors. Expertise in both on-page SEO (content optimization, HTML tags, keyword usage) and technical SEO (site architecture, page speed optimization, structured data). Familiarity with off-page SEO and link-building strategies is also required .
Proficiency with SEO and analytics tools: must be adept at using Google Search Console and Google Analytics for monitoring performance, as well as SEO-specific tools like Ahrefs, SEMrush, Moz, or similar for research and tracking. Ability to use these tools to diagnose issues and find opportunities is essential.
Strong analytical and problem-solving skills. Comfortable digging into data to identify trends or anomalies, and translating those into actionable SEO improvements. Should be able to make data-driven decisions and measure the impact of optimizations (e.g., changes in rankings or traffic after a fix)
Ability to translate keyword opportunities into actionable recommendations for
relevant and engaging content to drive viewer engagement and page ranking
Excellent time management and organizational abilities - capable of balancing priorities across several client projects and delivering results on schedule. Adaptable and resilient, with the ability to adjust strategies quickly in response to algorithm updates or shifts in client goals
Good communication skills, both written and verbal. Able to clearly report on SEO performance and explain complex SEO concepts in simple terms to clients or account teams. Effective at collaborating with cross-functional colleagues, such as content writers, designers, and developers, to implement SEO recommendations .
Keen attention to detail and a commitment to quality. Ensuring accuracy in reporting, avoiding mistakes in optimization (like broken links or incorrect redirects), and adhering to best practices that prevent penalties
Passion for SEO and digital marketing - stays curious and continuously learns about new SEO tools, techniques, and trends. Maybe you experiment with new strategies on your own or follow industry experts to keep your knowledge fresh
Bachelor's degree in marketing, computer science, or a related field is a plus. Relevant certifications (e.g., Google Analytics Individual Qualification) are welcome but not mandatory
This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary
$80,000-$105,000 USD
About Vayner Media
Vayner Media is a digital marketing agency that provides social media and content marketing services to businesses. The company's services include strategy development, creative production, and media planning and buying. Vayner Media has worked with a variety of clients, including PepsiCo, General Electric, and Johnson & Johnson. The company was founded in 2009 by entrepreneur Gary Vaynerchuk and is headquartered in New York, New York.
