OverviewManages a team of Search Engine Optimization Analysts and Editorial Managers to develop and execute the overall search engine optimization (SEO), generative engine optimization (GEO), and content strategy for Paychex websites. Owns the organic performance of paychex.com, including Paychex WORX.
Responsibilities- Develops overall Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) strategies for various Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and business plans for lead generation efforts.
- Oversees and implements localization efforts to increase Paychex web presence for regional searches.
- Develops editorial calendar to drive inbound traffic.
- Oversees publishing efforts on Paychex WORX and works with the Demand Gen team to coordinate content efforts.
- Ensures Paychex keeps pace with industry-wide search engine optimization and GEO trendstrends and developments.
- Develops and generates weekly and monthly reporting for all primary organic search metrics, goals tracking, and online lead generation activities to ensure ROI and search marketing goals are met.
- Collaborates with designers, writers, and developers to coordinate and perform website optimization through design, content, structure, and site architecture recommendations.
- Recruits, selects, hires, and evaluates the performance of personnel to ensure all department needs are handled appropriately. Counsels and develops staff for personal and corporate advancement through career development, training programs, and other resources, as required, for professional advancement.
Qualifications- Bachelor's Degree in related field - Required
- 5 years of experience in experience in managing an enterprise SEO program.
- Must have strong SEO and data analysis background.
- Direct experience with enterprise SEO platforms.
- Excellent collaboration and team building skills.
- Demonstrates time management and priority setting skills.
- Experience managing and working with external agencies.
- Experience managing people.
- Communication - Preferred
- Research - Preferred
- Management - Preferred
- Detail Oriented - Preferred
- Problem Solving - Preferred
- Search Engine Optimization - Preferred
- Marketing - Preferred
- Google Analytics - Preferred
- Keyword Research - Preferred
CompensationIn the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $108,900 - $141,800. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
What's in it for you?- We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
- We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
- We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
- We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
- We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.
Not sure if you meet every requirement?
At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
