Purpose of JobOwns the strategy, roadmap, implementation and value realization of digital tools & technologies supporting the commercial function. The role ensures Sales and Marketing platforms-such as CRM, CPQ, pricing, marketing automation, customer 360, analytics and next gen AI based tech technologies-enable profitable growth, reduction in cost to serve, regulatory compliance, and superior customer experience. The role bridges commercial strategy, business process design, and enterprise technology delivery in a highly complex, regulated B2B environment.
Work cross-functionally with teams in Marketing, Sales, Customer Fulfillment, Supply Chain, and IT to drive continuous improvements and create a customer-centric organization.
Key Accountabilities- Own and define the product vision and roadmap for Sales and Marketing tools aligned with commercial strategies
- Translate market, customer, and sales requirements into scalable digital solutions
- Prioritize initiatives based on business value, ROI, compliance impact and adoption
- Support go-to-market strategies across specialties, commodities businesses
- Own, evolve and implement CRM, CPQ, pricing, contract management, customer portal and sales analysis capabilities
- Improve sales productivity through automation and simplified workflows
- Deliver on next gen sales technologies such as using AI, ML, etc. from conceptualization to delivery
- Develop and implement tools supporting lead management, campaign execution, customer segmentation, and digital engagement
- Enable B2B marketing workflows aligned with distributor and direct-sales models
- Support product lifecycle marketing using digital tools (new product introductions, regulatory updates, substitutions)
- Integrate Sales & Marketing tools with ERP, product master data, regulatory systems, and customer portals
- Ensure data quality, governance, and auditability across commercial systems
- Lead end-to-end delivery of enhancements using Agile or hybrid methodologies
- Partner with IM, data/digital teams, system integrators, and vendors to deliver quality solutions
- Manage global vs. regional requirements and deployment sequencing as required
- Driver user adoption through training, enablement, and change management
- Define and track KPIs such as sales productiviity, conversion rates, margin improvement, and cycle time reduction
- Continuously gather user feedback and analytics to refine the roadmap
- Own platform lifecycle management, upgrades, and license optimization
- Evaluate new tools and capabilities (AI-driven pricing, digital self-service, customer analytics)
- Manage vendor and SI performance against delivery and value targets
Formal Education- Bachelor's degree in Business, Engineering, Sciences, Information Systems or equvalent degree
- MBA or advanced degree preferred
Working Experience- 10+ years of experience in Product Management, Sales Ops, S&M tools/tech, or Digital Transformation
- Proven experience delivering Sales and Marketing platforms in Chemicals or B2B industrial environments
- Experience working with global commercial organizations and complex product portfolios
Required Personal and Professional Skills- Strong product management discipline (roadmaps, prioritization, backlog ownership)
- Strong financial acumen (business cases, ROI, value tracking)
- Excellent communication and inter-personal skills across organizational levels
- Technology Exposure -CRM, CPQ, Pricing, marketing automation platform experience (Salesforce, SAP preferred)
- ERP integrations (SAP preferred)
- Analytics and reporting tools
