4-6 years in retention, lifecycle, CRM, or growth marketing, preferably in subscription or streaming
Strong analytical skills to convert performance data into strategies
Experience with A/B testing and controlled experiments; SQL or BI tool knowledge preferred
Familiarity with third-party distribution partners like Amazon Channels and Roku is a plus
Background in retention-focused paid media and audience activation preferred
Knowledge of marketing tech stack tools such as Braze and mParticle
Ability to manage multiple projects and stakeholders effectively
Excellent communication skills with a collaborative mindset
Responsibilities
Support retention campaign strategies across various channels including email and paid media
Collaborate with data teams to derive insights for segmentation and lifecycle strategies
Lead key projects and cross-functional relationships to enhance campaign performance
Design and manage retention test-and-learn initiatives, tracking subscriber retention metrics
Work with media strategy teams on audience targeting and performance measurement
Optimize retention flows and win-back programs across multiple platforms
Translate engagement metrics into actionable programs for at-risk subscribers
Maintain comprehensive project plans, budgets, and performance reports
Monitor KPIs to identify growth opportunities and areas for improvement
Stay updated on retention marketing trends to introduce innovative ideas
Benefits
Comprehensive medical, dental, and vision coverage
401k plan with company match
Wellness program to support employee health
Life insurance and prescription drug coverage
Tuition reimbursement for continued education
Generous paid time off and parental leave policies
Flexible work-from-home options available one day per week
Full Job Description
Job Description
We are currently seeking a Manager, Retention Marketing to join our Audience & Media Strategy team in our New York, NY location.
JOB RESPONSIBILITIES:
Support the strategy and execution of retention-focused campaigns across owned, paid, and partner channels (email, push, in-app, paid media, and distributor platforms)
Partner with data and analytics teams to uncover insights that inform segmentation, subscriber modeling, and lifecycle strategies
Own key workstreams and cross-functional relationships to accelerate experimentation and improve campaign performance
Design and run the retention test-and-learn agenda with holdouts as the default, owning the test register and reporting incremental retained subscribers and cost per incremental save
Partner with Media Strategy and agency teams on retention media, including audience strategy, flighting, and lift measurement
Optimize save-at-cancel flows, win-back programs, and the retention offer ladder across direct-to-consumer and partner platforms (e.g., Amazon Channels, Roku, Apple)
Translate leading engagement indicators into cohort-based triggers and programs for at-risk and early-tenure subscribers
Build and maintain project plans, briefs, test plans, budgets, and performance reports
Track KPIs such as churn, engagement, tenure, and incremental lift to identify opportunities for optimization and growth
Stay current on retention marketing trends and tools, bringing fresh ideas to the table
QUALIFICATIONS (Required & Preferred)
4-6 years of experience in retention, lifecycle, CRM, or growth marketing, ideally in a subscription or streaming environment
Proficiency in analyzing performance data and translating insights into actionable strategies
Hands-on experience designing and reading controlled experiments (A/B tests, holdouts, incrementality); SQL or BI tool proficiency preferred
Experience driving retention through third-party distribution partners (e.g., Amazon Channels, Roku, MVPDs) strongly preferred
Experience with retention-focused paid media, including audience activation and lift measurement, preferred
Understanding of the marketing tech stack, including tools like Braze, mParticle, LiveRamp, marketing and product dashboards, etc.
Comfortable managing multiple projects, process, budgets and stakeholders simultaneously
Strong communicator with a team-first attitude and curiosity to test, learn, and iterate
Strong attention to detail
The base compensation for this position is $90,000 - $100,000 commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.
About AMC Networks
AMC Networks Inc. is an American entertainment company headquartered in 11 Penn Plaza, New York, that owns and operates the cable channels AMC (its eponymous brand), IFC, We TV, and SundanceTV; the art house movie theater IFC Center in New York City; the independent film company IFC Films; and premium streaming services Sundance Now and Shudder. The company was originally launched in 1980 and formerly known as Rainbow Media Holdings LLC.
