Lowe’s

Manager Recruitment Marketing

Lowe’s • $90K — $120K *
Mooresville, NC 28117In-Person
Business Services
5 - 7 years of experience
6 days ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications, Marketing, Public Relations, Human Resources, or related field.
  • 6 years of managing recruitment marketing for large organizations or recruitment advertising agencies.
  • 2 years of experience leading and mentoring teams.
  • 3 years of managing various digital and traditional media platforms for recruitment purposes.
  • Experience in project management under time and budget constraints.
  • Strong vendor and partner relationship management skills for recruitment marketing.

Responsibilities

  • Support business unit talent acquisition through diverse media platforms and strategies.
  • Build and execute strategic recruitment marketing initiatives including organic and paid media.
  • Collaborate with leaders to develop marketing campaigns for challenging geographical markets.
  • Partner with HR and TA leaders to enhance candidate experience and recruitment marketing alignment.
  • Manage and coach the recruitment marketing team to enhance effectiveness and performance.
  • Implement continuous improvement initiatives in collaboration with various HR teams.
  • Analyze data and metrics to inform decision-making and recruitment strategy adjustments.

Benefits

  • Opportunities for continuous learning and development.
  • Participation in major projects related to organizational growth and talent acquisition.
  • Collaboration with a diverse team of HR and marketing professionals.
  • Support for personal and team goal setting and performance improvement initiatives.
  • Potential for professional certifications and training opportunities.
Full Job Description
Your Impact

The Manager of Recruitment Marketing will be responsible for designing the recruitment marketing and media strategies for hiring associates in all divisions of Lowe's. Utilizing best practices for recruitment media and ensuring best-in-class candidate experiences this role will be responsible for driving top of hiring funnel activity. This role will involve partnering with all areas of Lowe's business to gain clear understanding of needs and initiatives to attract the right candidates to Lowe's. This role will manage a team dedicated to providing additional support via custom media campaigns designed to attract engage and convert job seekers into Lowe's applicants. The Manager of Recruitment Marketing will ensure all campaigns are inclusive for all and available in multiple languages. The Manager will work with business partners to identify challenging locations and markets and then ensure the team is focused on quickly turned but finely tuned proposals. Staying up to date with current trends for social media, SEM, job boards, aggregators, diversity and military sites is a must. This manager will work closely with our Employer Brand Manager and help elevate our position as an employer of choice. As a Manager, this role has significant authority regarding personnel and organizational matters (e.g., performance evaluations, increases, bonuses, discipline, and promotions) but approval and ultimate accountability may rest with the Senior Director, Talent Attraction. Duties include evaluation of Lowe's strategy for marketing job openings and elevating brand awareness within various geographic locations, competitor analysis, assessments of challenging markets or assessing hard-to-fill roles and assisting the Director of Talent in the development of short and long-term strategies, policies, procedures, and programs

What You Will Do
  • Responsible for supporting all business unit needs related to talent acquisition initiatives via various recruitment marketing platforms and tactics (i.e. Paid Social, Programmatic, SEM, OOH, Traditional media,, Mailers, Recruiting Events, etc.) to increase brand awareness, talent engagement, volume of applications, number of hires, and ultimately influence the caliber of talent.
  • Build strategic initiatives that include organic and earned media approaches as well as sponsored actions.
  • Partner with business leaders, HRBPs, and TA leaders to support challenging geographical markets and roles with appropriate marketing campaigns and media support.
  • Partner with other CoE leads with developing recruitment marketing campaigns which align to other initiatives across TA such as strategic talent sourcing.
  • Partner with the Director of Talent Sourcing to define candidate experience strategies and programs.
  • Act as a project manager regarding continuous improvement initiatives, collaborating with other HR colleagues and external providers as appropriate.
  • Support end-to-end recruitment marketing and branding processes and procedures that meet the needs of the candidates, hiring managers, and HR Business Partners (HRBPs).
  • Leverage workforce planning tools to create comprehensive market intelligence plans collaboratively with leadership and HRBPs.
  • Partner with Employment Branding Team to maintain consistency and alignment with branding of all recruitment marketing materials.
  • Develop recruitment marketing assessment and feedback program for internal clients.
  • Manage team responsible for creating and executing recruitment marketing campaigns.
  • Manage the Recruitment Marketing resource plan and budget.
  • Support major projects such as acquisitions, divestitures, or restructuring related to increasing top of funnel activities.
  • Partner with the People Analytics Team to design and develop functional reports and metrics. Review and analyze information to drive performance, identify trends, and develop/implement functional improvements, escalating issues and proposed solutions as appropriate.
  • Proactively stay up to date on recruitment marketing trends and developments, proactively providing ideas and information to the director regarding best practices and trends. Work to enhance the capability of self and team.
  • Work with the HR Operations team to review and assist with the ongoing development, evaluation, and maintenance of documentation (e.g., Standard Operating Procedures, Work Instructions) to ensure complete, accurate, and up-to-date depiction of processes.
  • Lead team performance and measure results to improve effectiveness and efficiency. Encourage continuous learning and work with the director to identify gaps and solutions.
  • Coach and mentor staff to support a high-performance team. Seek to drive continuous customer service improvement. Assist the director with setting goals and supporting growth and development of team members.
  • Support organizational direction and culture. Effectively manage day-to-day employee performance using established company tools/methodology. Provide input to personnel decisions (e.g., compensation, recognition, transfer, promotion) as requested. Assure that company policies and practices are followed and set an example for team members.
  • Participate in the development and delivery of training for internal staff, specialist groups, or others as needed.

Minimum Qualifications
  • Bachelor's degree Communications, Marketing, Public Relations, Human Resources, Business, Management, Organization Development, Data & Analytics or related field . or equivalent years of experience in lieu of education requirement, if applicable
  • 6 years Experience managing recruitment marketing for a large scale organization with high volume needs, or recruitment advertising agency experience managing enterprise accounts
  • 2 Years Experience directly or indirectly leading and mentoring a team and helping to foster/create a "great place to work."
  • 3 Years Experience managing organic social, paid social, SEM, OTT, geo-fencing, IP targeting, retargeting, traditional media like billboards, newspaper, radio and mailer
  • Experience successfully managing multiple priorities & projects through successful delivery & implementation under time, budget, and political pressure
  • Experience managing relationships with recruitment marketing vendors and partners. Deep understanding of platforms like LinkedIn, Glassdoor, Indeed, and Programmatic.
  • 5 years Recruitment marketing experience in a high volume organization or for an agency that supports clients with high volume hiring needs.

Preferred Skills/Education
  • 2 Years Experience working collaboratively to facilitate the delivery of HR support in numerous locations.
  • Experience with an ERP system
  • Professional certification
  • Professional certification


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Real Estate & Construction
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ
LOW
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Lowe’s

More Business Services Jobs

Find similar Manager Recruitment Marketing jobs:

NationwideMooresville, NC