Zeta Global

Manager, Programmatic Activation

Zeta Global$80K — $100K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-2 years of hands-on experience with major DSPs (e.g., Xandr, DV360, The Trade Desk)
  • Knowledge of CM360 and web debugging tools
  • Understanding of media metrics and KPIs (CPM, CPA, etc.)
  • Proven track record in campaign optimization
  • Familiarity with auction mechanics in the programmatic ecosystem
  • Strong analytical skills and attention to detail
  • High proficiency in MS Excel

Responsibilities

  • Deploy and optimize DSP budgets across programmatic channels
  • Collaborate with Client Success and Analytics teams to meet client needs
  • Minimize errors in tagging, targeting, and pacing
  • Exceed campaign objectives while exploring margin expansion opportunities
  • Provide optimization notes and strategic guidance to clients and internal partners
  • Master internal systems for order management and communication

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Full Job Description
THE ROLE

We are looking for an ambitious programmatic media trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance.

As a hands-on programmatic media trader, you will own media decision-making to ensure the success of your campaign portfolio. This is a mid-level media execution role that requires close collaboration with other traders and Client Success teams. In addition to making in-platform optimizations, you will help provide strategic direction to various internal teams and participate in client conversations when media expertise is needed.

The ideal candidate combines trading expertise, analytical acuity, and strong communication skills to consistently exceed campaign goals and help stakeholders understand how media drives business outcomes. You will have significant autonomy and support to help you thrive at Zeta.

Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

Responsibilities:
  • Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio.
  • Partner with Client Success and Analytics teams to align client needs with our media approach.
  • Ensure minimal errors in tagging, targeting, and pacing.
  • Consistently exceed campaign objectives while identifying margin expansion opportunities.
  • Provide clear optimization notes and forward-looking guidance to internal and client partners.
  • Master internal systems and tools for order management and internal communications.

Requirements:
  • 1-2 years of hands-on experience with a major DSP such as Xandr, DV360, The Trade Desk, Viant, Yahoo DSP, Nexxen, or Amazon DSP
  • Knowledge of CM360, rich media vendors, site pixels, and web debugging tools
  • Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
  • Demonstrated track record of effectively optimizing to goals
  • Understanding of auction mechanics, supply, and the broader programmatic ecosystem
  • Demonstrated analytical ability and an extreme attention to detail
  • High proficiency in MS Excel

BENEFITS & PERKS
  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $80,000 - $100,000, depending on location and experience.

About Zeta Global

Zeta Global is a data-driven marketing technology company that combines the power of artificial intelligence with the scale of data, applying insights from over 2.4 billion user profiles to generate business outcomes. Zeta Global?s products and services include programmatic media buying, email marketing, CRM, data and analytics, and marketing automation. The company serves a wide range of industries, including financial services, insurance, automotive, telecommunications, retail, publishing, and travel. Zeta Global has offices in North America, Europe, and Asia-Pacific.
Learn more about Zeta Global
Size
1,300 employees
Market Cap
$1.7 billion
Industry
Founded
2007
NASDAQ

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