About the Role:As part of the
Global Performance Marketing team, you will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding for the
North America market. You will be working closely with local teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries. If you are an experienced, self-motivated, and innovative online marketer, who is AI-forward, this could be the role for you.
Note: This role is based in
New York City, with frequent travels to Austin, Texas (HQ).
What You'll Own- Manage and own the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
- Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
- Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
- Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
Growth hacking through constant testing to discover new marketing opportunities.
Essentials to Succeed- 7+ years of hands-on experience in online paid media for APP and Web products.
- Bachelor's degree in marketing, business, or relevant experience.
- Proven track record of driving significant growth with marketing efficiency in the North America market.
- Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
- Excellent communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
- Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
- Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
- Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
- Self-starter with the ability to work independently, owning the problem and developing the solution.
- AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
ShopBacker Traits- Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
- Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
- Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
- Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully - and support each other along the way.
What's in it for ShopBackers- Career growth opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on performance.
- Candid, open, and collaborative culture where feedback is valued.
