JetBlue Airways

Manager Product Partnerships and Media

JetBlue Airways • $114K — $170K *
Long Island City, NY 11101In-Person
Media
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in economics, business, or relevant field; OR equivalent experience
  • 5 years in strategic partnerships or business development
  • 1 year of team management experience
  • Proven track record of exceeding multi-million dollar revenue targets
  • Experience managing complex, revenue-generating partnerships across various industries
  • Strong analytical skills for data-driven decision-making
  • Excellent organizational and multitasking abilities

Responsibilities

  • Establish a pipeline for cross-vertical partnership opportunities
  • Execute monetization strategies for inflight Wi-Fi and media campaigns
  • Coordinate with airport point-of-contacts for partner activations
  • Create templated and custom media plans to present JetBlue's offerings
  • Manage contracts ensuring compliance and approvals are met
  • Oversee relationship management and campaign performance optimization
  • Direct inflight advertising media sales and partnership management

Benefits

  • Access to healthcare benefits and 401(k) with company match
  • Free space available travel on JetBlue
  • Short-term and long-term disability coverage
  • Basic life insurance
  • Career development opportunities aligned with JetBlue's values
  • Potential for performance bonuses
Full Job Description
Position Summary:

The Manager, Product Partnerships and Media will support the Product Development team with sourcing, structuring, negotiating, and implement revenue-generating & cost-offsetting partnerships that support our customer-facing onboard technology strategy; leveraging our industry-leading inflight entertainment & connectivity products to unlock value for partners. The Manager will support monetization efforts across our inflight digital platforms by partnering with content providers, advertisers, and other partners to structure deals and oversee distribution across our inflight digital channels, along with unlocking additional value through enterprise-wide integrations including lounges, airports, the app, aircraft liveries, and the TrueBlue loyalty program.

The Manager is a customer-focused marketing professional who is skilled at building and maintaining relationships at all levels within and outside of the organization. This self-motivated individual is entrepreneurial, takes initiative, and exhibits the JetBlue values of Safety, Caring, Integrity, Fun, and Passion.

Essential Responsibilities:
  • Establish a pipeline of tiered, cross-vertical partnership opportunities spanning transactional media buys, mid-tier campaigns across multiple touchpoints, and deeply integrated seven-figure and above enterprise deals
  • Contribute to and execute against the monetization strategy of Fly-Fi, our inflight Wi-Fi product, unlocking both turnkey media opportunities as well as marquee partnerships
  • Manage, coordinate, and liaise with airport POCs to facilitate all partner-led activations in Terminal 5
  • Assemble an arsenal of templated and custom media plans and pitch decks, establishing clear frameworks to coney JetBlue's value proposition to potential and current partners
  • Own all contracts and IOs with partners and agencies, ensuring legal compliance and cross-functional approval prior to execution
  • Oversee day-to-day relationship & account management of integrated partnerships and ensure we are executing against contractual obligations while constantly testing, learning, and iterating to ensure optimal performance and partner satisfaction
  • Oversee all media sales including ownership of the agency partnership responsible for inflight advertising
  • Work cross-functionally to garner approval on non-inflight media placements, such as email, social, marketing, and loyalty
  • Manage all revenue forecasts with FP&A, providing direction on a regular basis around potential changes and opportunities to meet & exceed annual targets
  • Monitor all ad-sales related inventory day-to-day, ensuring pacing of current campaigns and the advertising caps are met, while optimizing for as little remnant inventory as possible
  • Take ownership over the inflight targeted advertising tool, ensuring partner creative is uploaded in the correct specs and continuously monitor pacing to ensure full revenue is recognized
  • Provide all reporting, wrap decks, and KPI summary post-campaign to partners, leveraging compelling narratives to unlock upsell opportunities and returning advertisers
  • Write creative briefs and oversee creation of product marketing and partner marketing assets
  • Participate in ongoing inflight technology platform development to ensure monetization efforts are consistently represented in future product roadmaps and partner interests are balanced and considered with leading UX
  • Leverage AI to identify new leads, lucrative new verticals, create sales materials, and analyze campaign performance
  • Manage one sales Analyst to support in asset creation, media plans, reporting, and general account management
  • Take a significant role in the development of crewmembers to support engagement, growth, and achievement of organizational goals.
  • Other duties as assigned


Minimum Experience and Qualifications
  • Bachelor's Degree in economics, business, or in a relevant field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience
  • Five (5) years of experience with strategic partnerships and/or business development
  • At least one year of experience managing a team
  • Demonstrated ability to meet and exceed multi-million dollar revenue targets
  • Experience managing complex, revenue-generating partnerships across various verticals and industries
  • Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced changing environment
  • Ability to work at all levels, from being in-the-weeds all the way to presenting to Leadership
  • Strong team player with the ability to take initiative and work well independently
  • Strong data analysis skills and ability to quickly turn data into actionable trends and recommendations
  • Excellent organizational skills and attention to detail
  • Knowledge of Microsoft Office products: Word, Excel, Access, and PowerPoint
  • Available for occasional overnight travel (20%)
  • Must pass a pre-employment drug test
  • Must be legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required, this position is not eligible for visa sponsorship


Preferred Experience and Qualifications:
  • Five (5) years of experience in direct brand partnerships, with a proven track record of delivering annual sales targets
  • Relationships with advertising agencies and key fortune 500 company contacts
  • Familiar building and pitching proposal decks and materials


Crewmember Expectations:
  • Regular attendance and punctuality.
  • Potential need to work flexible hours and be available to respond on short notice.
  • Able to maintain a professional appearance.
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft.
  • Must be an appropriate organizational fit for the JetBlue culture and exhibit the values of Safety, Caring, Integrity, Passion, and Fun.
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy, and behavioral standards.
  • Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
  • Fulfill all safety accountabilities as prescribed by JetBlue's Safety Management System.
  • Adhere to all applicable laws, regulations, and Company policies, procedures, and risk controls.
  • Ensure crewmembers have the training, resources, and support necessary to achieve safety objectives
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position


Equipment:
  • Computer and other office equipment


Work Environment:
  • Traditional Office Environment


Physical Effort:
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)


Compensation:
  • The base pay range for this position is between $114,000.00 and $170,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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