ResponsibilitiesWe are seeking a results-driven
Product Manager to join our US Marketing Downstream team, specializing in the management and growth of our Selution peripheral endovascular product portfolio. This role is responsible for developing and executing marketing and launch strategies, driving demand generation activities, and ensuring effective collaboration with cross-functional teams to deliver business results. This includes regional focus on product lifecycle management, product positioning, and partnership with upstream to support the creation of global launch materials, market research, customer need identification, and portfolio/strategic planning.
Responsibilities: - Oversee the lifecycle management of assigned product portfolio, including product positioning, pricing strategy, and market launch initiatives.
- Identify opportunities to enhance the portfolio's value proposition based on market trends, customer feedback, and competitive insights.
- Develop and execute integrated marketing campaigns to drive awareness, adoption, and utilization.
- Collaborate with the broader marketing team to create targeted content, promotional materials, and sales tools that align with strategic objectives while analyzing effectiveness of campaigns, providing recommendations for optimization.
- Partner with supply chain and operations teams to develop accurate demand forecasts and ensure alignment with business goals.
- Monitor inventory levels and adjust plans as needed to address market dynamics and customer demand.
- Lead product launch marketing activities, partnering with R&D, regulatory, clinical, and operations teams to ensure successful commercialization.
- Stay informed on industry trends, customer preferences, and competitive activity to inform strategic planning and portfolio decisions. Conduct VOC (Voice of Customer) activities to gather insights that guide marketing strategies and product development.
- Serve as the primary marketing liaison to the sales team, providing training, tools, and resources to support their success.
- Conduct regular field visits to gather insights, understand customer needs, and identify opportunities to improve sales effectiveness.
- Support and attend relevant industry conferences in line with the activities above.
Qualifications- 8+ years of experience in product management or marketing experience in the medical device industry, preferably with a focus on cardiovascular and/or endovascular products.
- Bachelor's degree in marketing, Business Administration, or a related field. MBA preferred. Combined education and experience will be considered.
- Ability to travel domestically and internationally, estimated 30% travel
Preferred QualificationsExpected Areas of Competencies: - Strong project management, decision making, and organizational skills.
- Excellent communication and presentation abilities.
- Proficiency in Microsoft Office applications including Excel, Pivot Tables, PowerPoint, as well as marketing tools and CRM systems.
- Analytic mindset with the ability to interpret data and translate insights into actionable strategies.
- Collaborative and team-oriented approach.
- Entrepreneurial mindset with a focus on achieving measurable results.
- Ability to work in a fast-paced, deadline-driven environment.
- Builds and maintains long-term relationships with high level surgical consultants, key strategic customers and regional sales teams to promote and support the core brands.
#LI-JB1
