Manager, Private Brand Engagement

Job Title

About This Role:

Workplace Arrangements:

This is a hybrid role working out of our Ottawa Home Office on Walkley road 2-3 days / week.

What You'll Be Doing:

• Develop and manage Private Brand activation plans aligned with approved product priorities and the Go-to-Market blueprint, defining engagement activities and execution requirements to drive customer awareness and product engagement.
• Develop and maintain Private Brand foundational product stories, translating approved product attributes, benefits, claims, and supporting evidence into clear propositions and proof points to inform Go-to-Market and Marketing/Creative planning.
• Develop and coordinate internal Private Brand engagement initiatives to strengthen Team Tiger understanding of Giant Value products, positioning, and everyday-low-price principles.
• Monitor Private Brand activation effectiveness through customer engagement, behaviour, and store-level participation insights to identify performance gaps and improve activation plans that strengthen product awareness and engagement.

What You'll Bring:

• Post-secondary education in Business, Marketing, Communications, Retail Management, or a related field
• 5+ years of experience in brand management, commercial planning, product marketing, retail merchandising, or a related field
• Experience translating product attributes, customer insights, and commercial priorities into clear brand messaging, plans, and guidelines
• Strong understanding of retail merchandising, customer behaviour, and the factors influencing product selection and purchase decisions
• Strong analytical skills with the ability to interpret sales, customer, and market insights to inform recommendations and improve plans
• Strong communication and organizational skills

Assets You May Have

• Education or additional coursework in Psychology, Consumer Behaviour, or a related field
• Experience in retail, grocery, discount retail, or consumer packaged goods (CPG) environments
• Experience supporting private brand, owned brand, or category marketing programs
• Knowledge of hard discount retail principles and value-focused customer propositions

Travel Requirements

• Some Domestic Travel may be required. (GT Store visits, Competition Visits)

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Giant Tiger is proud to offer a Total Rewards package designed to support your financial security, health, and career growth. This includes competitive compensation for all employees, as well as retirement savings support and comprehensive well-being benefits for our permanent team members.

Salary

Short Term Incentive Plan

Retirement Support

What Giant Tiger Offers:
Competitive Compensation: The salary range for this position is listed above. Giant Tiger will consider factors such as experience, skills and internal equity to ensure you are paid competitively.

Short Term Incentive Plan: This role includes an annual bonus opportunity based on the percentage of base salary listed above, with payout determined by company and individual performance.

Retirement Support: This role is eligible for company-funded retirement savings, with contributions made on your behalf. The specific retirement program and contribution level are noted above.

Health Benefits and Paid Time Off: Access to our flexible, cost-shared health and dental benefits (available on hire) and annual paid time off, including personal and vacation days, plus additional paid holiday time between Christmas and New Year’s.

Career Growth: Giant Tiger is committed to developing our people. We promote from within, and many of our leaders started right here. We provide the coaching, training, and support you need to build a long-term career. If you're looking for a place to grow and take on new challenges, you've found it.

Extra Giant Tiger Perks:
• Store Discount,
• Parental leave salary top-up,
• Recognition program that celebrates great work with monetary rewards and other perks,
• Safety first environment.

Location

Job Requisition