Formlabs

Manager, Performance Marketing

Formlabs • $100K — $160K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in performance/growth marketing with proven results managing large budgets
  • Deep hands-on experience with Google Shopping Ads
  • Strong analytical skills for data-driven decision making
  • Experience in building forecasts and managing budgets
  • Solid understanding of attribution and conversion optimization
  • Ability to thrive in fast-paced, ambiguous environments
  • Fluency in using AI tools in daily work

Responsibilities

  • Run and optimize paid campaigns across Google platforms
  • Own channel budgets and forecasts, managing to CAC and ROAS targets
  • Allocate spend strategically across markets and audiences
  • Collaborate with Analytics on measurement and attribution
  • Test new hypotheses and tactics for scalable growth

Benefits

  • Robust equity program with RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site meals and snacks
  • Regular sponsored professional development opportunities
  • Opt-in culture events across a diverse community
  • Unlimited 3D prints
Full Job Description
Your Impact:

We are seeking a highly skilled and motivated Manager, Performance Marketing who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.

What You'll Do:
  • Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
  • Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
  • Allocate spend across markets, channels, and audiences to balance growth and efficiency
  • Work with Analytics on measurement, incrementally, and attribution-and turn the results into action
  • Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.

About You:
  • 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
  • Deep hands-on experience managing paid media budgets in Google shopping Ads.
  • Strong analytical chops-you use data to decide, measure, and prioritize.
  • Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
  • Solid grasp of attribution, experimentation, and conversion optimization.
  • Thrive in fast-moving, ambiguous environments with a high degree of ownership.
  • Use AI tools fluently in your daily work, held to the same quality bar as your own.

Our Benefits & Perks:
  • Robust equity program to build future wealth through RSUs
  • Comprehensive healthcare coverage (Medical, Dental, Vision)
  • 401K matching and access to financial advisors
  • Generous paid Parental Leave (up to 16 weeks)
  • Tenure-based paid Sabbatical Leave (up to 6 weeks)
  • Flexible Out of Office Plan - Take time when you need it
  • Ample on-site parking & pre-tax commuter benefits
  • Healthy on-site lunches, snacks, beverages, & treats
  • Regular sponsored professional development opportunities
  • Many opt-in culture events across our diverse community
  • And of course... unlimited 3D prints

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Compensation

Every Formlabs employee receives equity because everyone contributes to building the company. You'll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization.

The annual base pay range for this role is:

$100,000-$160,000 USD

About Formlabs

Formlabs is a 3D printing technology developer and manufacturer. The company was founded in 2011 by a team of engineers and designers from the MIT Media Lab. Formlabs specializes in stereolithography (SLA) and digital light processing (DLP) 3D printers, as well as related software and materials. The company's products are used in a variety of industries, including healthcare, engineering, and education. Formlabs has received numerous awards for its innovative products and has been recognized as one of the fastest-growing companies in the United States.
Learn more about Formlabs
Size
1,000 employees
Industry
Founded
2011

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