IPG MediaBrands

Manager, Paid Search

IPG MediaBrands$90K — $95K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years within an agency environment
  • Extensive experience in paid search campaigns
  • Proficient in Google Ads, Bing, and other search platforms
  • Experience with bidding platforms like Marin, Kenshoo, or SA360
  • Strong skills in Microsoft Excel, Word, and PowerPoint

Responsibilities

  • Collaborate with search director to create and execute campaign strategies
  • Lead engaging presentations, incorporating storytelling elements
  • Manage team dynamics by setting expectations and providing feedback
  • Coordinate between search and other digital channels for a unified strategy
  • Oversee client reporting and performance analysis
  • Communicate day-to-day with clients, providing insights and recommendations
  • Assist in developing points of view for client strategy

Benefits

  • Medical and dental coverage
  • 401(k) plan
  • Flexible spending account
  • Life and disability insurance
  • Employee discounts
  • Employee stock purchase program
  • Paid family benefits support
Full Job Description
Position Overview

Who you are: A passionate and driven search professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You're ready to challenge the status quo to produce world-class search campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.

Responsibilities
• Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
• Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
• Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback
• Liaison between search and all other digital channels to help contribute towards a multi-channel approach/strategy
• Oversee and manages client reports and analysis
• Work with Search Lead to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
• Responsible for majority of day-to-day client communications regarding insights, reporting, and optimization recommendation. Assists in the development of POVs
• Display management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback

Required Skills and Experience
• Experience with within an agency environment required
• Substantial experience in paid search
• Substantial experience in Google, Bing, and other search partners
• Substantial experience on at least one bidding platform such as Marin, Kenshoo or SA360
• Substantial experience with Microsoft Excel, Word, and PowerPoint is required

Desired Skills and Experience
• Spanish proficiency is a plus
• Ability to multitask and handle other duties as assigned
• Excellent writing skills with an attention to detail
• Have basic story-telling ability as well as ability to lead virtual and in-person presentations

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Salary Range

$90,000-$95,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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