POSITION SUMMARY The Manager of Marketing drives visitor attendance, audience engagement, and brand loyalty by managing performance data and executing multi-channel marketing campaigns for exhibitions, public programs, and museum initiatives. Reporting to the Director of Digital and Audience Engagement, this role manages audience data, campaign analytics, and CRM insights to translate visitor data into actionable marketing tactics, lifecycle campaigns, and targeted segmentation. The Manager leverages modern digital tools, including data analytics platforms and AI-assisted marketing features, to track campaign performance, optimize workflows, and broaden the museum's audience reach. Additionally, the Manager represents the department on internal project teams and external promotional partnerships, exercising sound judgment to manage campaign logistics and maintain strong professional relationships across the organization.
ESSENTIAL FUNCTIONS Data Management & Campaign Strategy
- Tracks, manages, and analyzes marketing data across all digital and traditional channels to inform campaign execution and audience targeting established with department leadership.
- Acts as the primary lead for implementing data-driven campaign strategies and multi-channel marketing plans.
- Plans and manages integrated digital and traditional marketing campaigns, coordinating data-informed channels including paid social media, display advertising, SEO/SEM, email communication pipelines, and lifecycle journeys (acquisition, onboarding, win-back).
- Manages the marketing calendar to ensure timely asset distribution, data collection, and cross-departmental alignment.
Analytics, Reporting & Audience Insights
- Manages marketing analytics tools and platforms to continuously monitor campaign KPIs, track ROI, and deliver actionable data reports to department leadership.
- Oversees post-visit survey distribution and analyzes audience data, visitor lifetime value (LTV), and Net Promoter Score (NPS) metrics to optimize campaign performance and support attendance goals.
- Maintains data accuracy and campaign tagging across web, email, CRM, and ticketing platforms to ensure reliable reporting and audience segmentation.
Emerging Tech & Digital Tools
- Utilizes modern marketing software, CRM systems, and AI-assisted analytics tools (e.g., generative copy platforms, dynamic creative tools, native CRM features) to streamline content creation, conduct A/B testing, and deliver personalized, data-targeted campaign content.
Agency & Vendor Management
- Coordinates with media agencies to execute approved media plans, track ad performance data, and monitor campaign delivery against established budgets.
- Serves as the primary operational point of contact for external marketing vendors, including advertising, production, and audience research agencies.
Content Creation & Production Workflow
- Develops creative briefs informed by audience data for campaigns, programs, and brand initiatives, ensuring alignment with overarching strategy.
- Writes and edits engaging copy, maintaining consistency with museum brand identity, voice, and values across all channels.
- Oversees the end-to-end production of marketing collateral, routing materials through required internal approval channels across print and digital platforms (including exhibition web pages and on-site visitor signage).
Team Leadership & Collaboration
- Mentors and supervises the Marketing Coordinator and supporting staff, fostering a collaborative, data-informed, tech-forward, and results-oriented team environment.
- Fosters strong working relationships across internal departments (e.g., Curatorial, Visitor Experience, Membership, Retail) to share audience insights and support shared goals.
Performs additional duties as needed.
MINIMUM QUALIFICATIONS - Education & Experience: Bachelor's degree in marketing, communications, data analytics, or a related field, with 4 to 6 years of progressive marketing, advertising, or media experience, including 2 years in a supervisory role (or an equivalent combination of education and experience).
- Data Management & Analytics Expertise: Strong hands-on expertise in marketing data management, campaign performance tracking, audience segmentation, and synthesizing raw data into actionable campaign reports.
- Marketing Execution: Proven track record in executing integrated, data-driven traditional and digital marketing campaigns across diverse media channels.
- Technology Adaptability: High proficiency with marketing tech and data tools, including Google Marketing Platform (Analytics, Tag Manager), CRM systems (e.g., Salesforce), ticketing platforms, CMS platforms (e.g., WordPress), email systems (e.g., Mailchimp), and AI-assisted marketing tools.
- Project Management: Strong organizational and project management skills, with proven ability to manage timelines, track campaign budgets, and prioritize competing deadlines.
- Communication & Collaboration: Excellent written and oral communication skills, with strong copywriting, editing, and data presentation abilities.
WORKING CONDITIONSPhysical Environment
- Standard museum and office environment, including gallery spaces with variable lighting, ambient noise from public programming, and occasional exposure to art-handling or installation activities.
- Occasional travel to off-site locations for meetings and events.
Physical Requirements
- Prolonged periods of sitting at a desk working on a computer.
- Extended use of a computer monitor, tablet, stylus, phone, and other technology; sustained visual concentration required.
- Ability to stand and move for extended periods throughout museum spaces.
- Occasional lifting or carrying of materials up to 25 pounds.
Schedule and Availability
- Standard full-time schedule, typically Monday-Friday during core business hours.
- Must be available to work on occasional evenings and weekends to support museum events and deadlines.
- Ability to work up to two days per week remotely, if operational needs allow.
- Occasional flexibility in the work schedule may be required to accommodate collaboration across different time zones.
Cognitive and Sensory Demands
- High degree of sustained concentration, creative problem-solving, and attention to detail required throughout the day.
- Must be able to manage multiple concurrent projects under deadline pressure while maintaining quality.
COMPENSATION The Asian Art Museum is committed to practicing salary transparency. The minimum salary for this position is $85,000 and the maximum salary is $100,000. Please note that the pay range information is a general guideline only. Many factors are taken into consideration when setting starting pay including education, experience, the external labor market, and internal equity. This opportunity includes a generous benefits package, including but not limited to:
- Medical, dental, and vision plans with flexible spending accounts
- Paid time off (holidays, vacation, and sick leave)
- Immediate eligibility to enroll in a voluntary retirement savings program upon hire
- Group Retirement Plan available after 1 year of employment with employer match
- Hybrid schedule for eligible positions
WHAT'S NEXT? Apply online at https://about.asianart.org/careers/. Ensuring a smooth and enjoyable candidate experience is critical for us. Application materials will be screened in relation to the criteria described. Candidates deemed to be the most highly qualified will be invited to participate in the interview process. Our interview process tends to take about 4 weeks to complete but may fluctuate depending on the role. Appointment is subject to completion of a thorough background check process.
