Red Lobster

Manager of Customer Analytics & Strategy - Orlando Based

Red Lobster • $90K — $120K *
Orlando, FL 32828In-Person
Retail & Consumer Goods
5 - 7 years of experience
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Economics, Statistics, Mathematics, or related field
  • 6-10 years in customer analytics or marketing analytics
  • Experience with digital media measurement and cross-channel reporting
  • Proficiency in SQL, R, Tableau, and Adobe Analytics
  • Ability to translate data insights into business strategy
  • Experience with loyalty programs and CRM platforms
  • Strong communication and stakeholder engagement skills

Responsibilities

  • Lead the development of customer analytics strategies for marketing efforts
  • Extract and analyze customer data using SQL for insights
  • Build attribution models and performance dashboards using BI tools
  • Refine customer segmentation models for targeted marketing
  • Implement testing frameworks to improve conversion rates
  • Partner with media teams for accurate campaign tracking
  • Define promotional audiences for marketing channels

Benefits

  • Opportunity to work in team-oriented office environment
  • Engagement in data-driven decision making
  • Collaboration with cross-functional teams
  • Exposure to strategic marketing initiatives
  • Professional growth in a retail-focused analytics role
Full Job Description
Overview

***Must live in Orlando and be in office 4 days a week***

We are seeking a highly analytical and strategic Manager of Customer Analytics & Strategy to lead data-driven initiatives that enhance customer engagement, optimize marketing performance, and drive business growth. This role requires deep expertise in customer segmentation, CRM analytics, media reporting, loyalty programs, and promotional effectiveness, as well as a strong command of SQL, data visualization tools, and statistical modeling techniques.

Key Responsibilities:
  • Lead the development and execution of customer analytics strategies to support CRM, loyalty, and omnichannel marketing efforts
  • Extract and analyze large customer datasets using SQL to uncover actionable insights that improve targeting and personalization
  • Build and maintain attribution models, forecasting tools, weekly reports, and performance dashboards for digital channels using Tableau, Power BI, and other platforms
  • Develop and refine customer segmentation models using first- and third-party data to inform lifecycle marketing strategies
  • Implement structured testing frameworks to validate hypotheses, improve conversion rates, and guide promotional planning
  • Partner with media team to ensure consistent tagging, UTM structure, and clean campaign metadata/taxonomy
  • Define and evaluate seasonal and promotional audiences for deployment across email, SMS, and paid media channels
  • Leverage redemption analytics to improve offer efficiency and align incentives with customer behavior
  • Translate complex analytical findings into clear, compelling insights and recommendations for non-technical stakeholders
  • Partner cross-functionally with IT, Marketing, third-party vendors and senior leadership to ensure data quality, ETL process efficiency, and analytical alignment


Qualifications:
  • Bachelor's degree in Economics, Statistics, Mathematics, or related field
  • 6-10 years of experience in customer analytics, data science, or marketing analytics roles
  • Experience with digital media measurement, attribution, or cross-channel reporting
  • Proficiency in SQL, R, Tableau, Adobe Analytics, and Snowflake; familiarity with Python and data modeling a plus
  • Demonstrated ability to connect data insights into business strategy and measurable outcomes
  • Experience working with loyalty programs, CRM platforms, and promotional optimization
  • Strong communication and presentation skills with proven stakeholder engagement


Preferred Attributes:
  • Experience in retail, QSR, or consumer-facing industries
  • Demonstrated leadership in developing customer strategies that scale personalization and drive incremental revenue
  • Ability to balance technical depth with strategic thinking in a fast-paced environment

About Red Lobster

Red Lobster is an American casual dining restaurant chain headquartered in Orlando, Florida. The company has operations in the United States, Canada, Malaysia, Saudi Arabia, the United Arab Emirates, Qatar, Mexico, and Japan. Red Lobster specializes in seafood, including lobster, shrimp, crab, and fish. The company was founded in 1968 and has since grown to become one of the largest seafood restaurant chains in the world. In 2014, Red Lobster was sold by Darden Restaurants to Golden Gate Capital for $2.1 billion. As of 2021, Red Lobster has over 700 locations worldwide.
Learn more about Red Lobster
Size
58,000 employees
Industry
Food & Beverages
Founded
1968
* Ladders Estimates

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