Manager, Marketing Technology & Enablement

Introduction to the Team

Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

Make An Impact!

We're looking for a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team and own the operational layer that allows teams to use the platform consistently and effectively. You'll drive the expansion of our marketing channel capabilities, own global standards and templates, serve as the central enablement leader for our SFMC migration, and own the efficiency improvements of production processes. This role combines strategic channel planning, operational process design, standards ownership, and hands-on enablement to ensure our marketing technology stack scales effectively for the future.

In This Role You Will:

Standards, Patterns, and Templates

• Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.
• Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.
• Create and enforce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.
• Partner with stakeholders to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, to refine the operating model.

Training & Enablement

• Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels.
• Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self-serve.
• Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.

New Channel Strategy, Onboarding & Consulting

• Lead the evaluation, business case development, and proof-of-concept for new marketing channels.
• Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.
• Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
• Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.

Platform Governance, Roadmap & Deliverability

• Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations.
• Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools.
• Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities.
• Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Experience and Qualifications:

What you'll need

• 5+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
• Hands-on experience building in an enterprise marketing automation platform - SFMC, Marketo, Braze, Adobe Campaign, Iterable, or similar. You've built journeys and campaigns yourself, not just briefed someone else to.
• You've built the training and documentation that got a team to actually adopt a technical platform or process - how-to guides, onboarding paths, office hours, quick-reference docs.
• You've authored standards that other teams adopted - naming conventions, template libraries, QA checklists, intake or approval workflows - and you can talk about how you drove that adoption, including where you hit resistance.
• Program management and project leadership experience taking a capability from evaluation through rollout. Comfortable leading projects like the launch or expansion of new marketing channels - SMS, push, and similar.
• You're familiar with channel adoption strategy: phasing a rollout, setting success criteria, and driving uptake after go-live.
• Ability to read and understand complex data sets; familiarity with JSON structures, data payloads, and interpreting technical documentation for troubleshooting and validation.
• Highly organized with proven ability to manage numerous high-priority initiatives concurrently; experience with roadmapping, strategic planning, and coordinating projects across multiple teams and stakeholders.

Nice to have

• Direct SFMC experience, particularly Email Studio and Journey Builder. Marketo experience also welcome.
• Hands-on experimentation with AI tools to improve day-to-day operational efficiency - prototyping a solution, automating a manual step, speeding up documentation or QA. We care more about the instinct to build and test than about any specific tool, and we're interested in where you think this could go further.
• Hands-on involvement in a vendor or tool evaluation - RFP, scorecard, or proof-of-concept.
• Experience working with external agencies on campaign production.
• AMPscript or SSJS familiarity.

The total cash range for this position in Seattle is $116,500.00 to $163,000.00. Employees in this role have the potential to increase their pay up to $186,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.The total cash range for this position in Austin is $116,500.00 to $163,000.00. Employees in this role have the potential to increase their pay up to $186,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.