Title and Summary
Manager Marketing Services – Advisors & Consulting Services
ADVISORS & CONSULTING SERVICES
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: Explore Mastercard's Consulting Specializations
Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.
ROLES AND RESPONSIBILITIES
Client Impact
• Design y develops tailored growth marketing strategies guided by data analytics, customer demographics and behavior, ensuring measurable business impact
• Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
• Manage creative development and media planning, meeting high-quality standards
• Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact.
• Drive CRM & analytics for growth: Segment audiences for data-driven campaigns from various data sets, focusing on lifecycle management initiatives while employing analytics for impactful decision-making
• Ensure operational project execution within agreed milestones and budget
• Assess, recommend and improve the performance of clients’ marketing activities by using data insights and data visualization tools
Team Collaboration & Culture
• Champion collaborative innovation: Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team to support business growth
• Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
QUALIFICATIONS
• Hands-on Experience: extended experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
• Client Management: Proven track record in managing client accounts and leading digital marketing solutions
• Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
• Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives
• Education: Relevant marketing degree or equivalent experience needed
• Ability to communicate effectively in English and the local office language (if applicable)
• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
Preferred Qualifications
• Prior experience in UX/UI optimization is desirable. Certification is a plus
• Market savvy, understanding emerging trends and using market opportunities
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
