Position: Manager, Integrated Media – Hydro Flask
Department: Marketing for Hydro Flask
Work Location: Bend, Oregon, Hybrid (work 3 days onsite)
Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
What you will be doing:
As the Hydro Flask Media Manager, you’ll help keep our media strategy moving from brief to execution. Partnering closely with the Sr. Manager, Media & Social Strategy, you’ll develop media briefs, bring stakeholder feedback together, coordinate timing and priorities, and manage day-to-day collaboration with our Media AOR. You’ll also connect with the Marketing COE to bring enterprise media standards, measurement frameworks, and best practices into the work, while partnering with our agency across planning, activation, optimization, and reporting.
- Support the Sr. Manager, Media & Social Strategy, Hydro Flask as SPOC and media decision maker by preparing clear, aligned Hydro Flask media requests, briefs, feedback, priorities, and escalation inputs for the media AOR.
- Translate Hydro Flask brand priorities, commercial goals, product launches, retail moments, and campaign objectives into actionable media briefs and integrated media plans.
- Coordinate with Brand, Retail Sales, DTC/eCommerce, Marketing COE Media & Analytics, and agency to align media plans to business priorities, budget guardrails, timing, and measurement expectations.
- Manage day-to-day media planning and activation follow-through across paid social, search, programmatic, display, retail media, e-commerce, and DTC performance channels.
- Monitor campaign timelines, deliverables, approvals, pacing, performance, and optimization needs; identify risks early and support resolution with the Marketing Director, COE, and agency partners.
- Capture campaign learnings, performance highlights, budget implications, and key decisions to support future planning, executive updates, and cross-functional alignment.
- Serve as a key liaison between media and creative teams, translating media strategies into clear creative requirements, coordinating asset development and delivery.
- Leverage performance insights to inform creative testing and optimization.
Skills needed to be successful in this role:
- Excellent communication skills, both written and verbal.
- Proficiency in social media management tools.
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
- Strong attention to detail and organizational skills.
- A proactive and creative mindset with a passion for storytelling through social media.
- Experience with paid media execution either in an agency or in-house.
- Demonstrated ability to speak the voice of the brand through social media communication.
- Demonstrated high degree of customer service.
- Ability to manage and influence remote teams.
- Successful track record of interacting and collaborating with other departments on both planning and execution.
Minimum Qualifications:
- Bachelor's Degree.
- 5+ years of experience planning, managing, or activating digital media campaigns across paid social, search, programmatic, display, retail media, e-commerce, or DTC channels.
- Demonstrated ability to translate brand priorities into media briefs, agency direction, campaign timelines, performance expectations, and optimization actions.
- Experience working with media agencies and cross-functional partners in a matrixed operating model, including clear ownership of feedback, escalation, and decision routing.
- Working knowledge of Amazon Ads and retail media platforms such as Walmart Connect, Target Roundel, and other relevant retailer media networks.
- Strong understanding of campaign measurement, pacing, budget stewardship, performance reporting, and executive-ready communication of risks, learnings, and next steps.
- Strong analytical skills with the ability to turn complex performance data into meaningful business insights.
- Understanding of media measurement, attribution, incrementality, and marketing KPIs.
- Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Authorization to work full-time in the United States.
Preferred Qualifications
- Master of Business Administration.
- Experience with graphic design tools (e.g. Adobe Creative Suite) is a plus.
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
#LI-APH1
#LI-Hybrid
