Agency:Omnicom Media
Job Function:Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:Position OverviewWe are looking for a highly motivated individual, responsible for planning as well as executing measurement strategies, and optimization insights for a financial client.
The individual must have hands-on work experience in measurement planning, with strong understanding of media planning principles. We are looking for a candidate that has experience working with a range of measurement methodologies, has excellent oral and written communication skills, is client focused and able to operate effectively with cross functional teams.
ResponsibilitiesClient responsibilities include,
- Play a key role in developing annual learning agenda, measurement plan and roadmap based on the brand's goals and objectives
- Implementing and delivering milestones identified within the measurement roadmap
- Assimilating insights from multiple measurement studies to create holistic performance view and optimization recommendations
- Identify measurement and optimization opportunities based on evolving client needs
- Staying updated and consulting on new measurement methodologies, technologies and platforms with clients
In this role you will be exposed to a wide array of experiences and build a diverse skillset. A week may include a subset of following:
- Managing multiple projects and timelines
- Managing Vendor timelines and project delivery
- Conduct advanced analyses on digital datasets to derive actionable insights
- Generating insights, making optimization recommendations to fuel business reviews
- Building and presenting clear, story-driven presentations of measurement results
Required Skills and Experience - Knowledge and Experience working with broad range of measurement techniques such as MTA, MMM, Brand lift studies, experimentation, etc.
- Experience using SQL, Python and R is preferred
- Intermediate+ level knowledge of TV/ CTV/ OTT ecosystems
- Strong communication and project management skills
Desired Skills and Experience - Experience with major digital analytics and data management platforms (e.g., Google Analytics, Adobe Analytics, Salesforce).
- Familiarity with ad tech ecosystem, media planning, and data visualization tools
- Firm grasp of media metrics in both digital and traditional: Media (impression, GRP, CPV), and Measurement analytics.
- Experience with industry tools: Syndicated Sales (Nielsen/IRI Polk, JD Power), Media Consumption (Nielsen, Arbitron, Comscore), Paid Media Monitoring (Kantar, AdViews), Social Media Monitoring (NetBase, Sysomos), 1st Party (CRM), Digital Ad Server (DCM, Sizmek) & Site Served, Website Analytics (Omniture Site Catalyst or Google 360)
- Familiarity with experimentation and digital maturity concepts
90k
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
