Manager, Go-To-MarketPosition OverviewThe
Manager, Go-to-Market will serve as the go-to-market leader for our global retail business, orchestrating product launches, seasonal campaigns, and promotional events across stores and ecommerce. Reporting to the SVP, Global Retail Operations, this is a hands-on role responsible for both strategy and execution. The ideal candidate is comfortable building scalable launch processes and rolling up their sleeves to manage timelines, cross-functional readiness, and day-to-day project details.
Key Responsibilities: Launch Planning & Execution - Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events
- Develop and manage launch timelines, milestones, and deliverables across Merchandising, Planning & Allocation, Marketing, Visual, Ecom, Store Operations, and Supply Chain
- Lead launch readiness meetings and ensure product, inventory, content, marketing, and store execution are aligned and on time
- Identify risks, dependencies, and conflicts, and drive resolution with cross-functional partners
- Coordinate launch communications and toolkits for stores and ecommerce
Process & Performance - Build, document, and continuously improve the go-to-market process, stage gates, and playbooks
- Measure launch performance against sales, sell-through, inventory, and margin goals
- Lead post-launch reviews to capture learnings and recommend improvements
- Support expansion into new markets and channels with scalable launch frameworks
Business Partnership - Serve as the central point of contact for launch status and escalations
- Prepare launch and campaign updates for senior leadership
- Calendarize and balance store and ecommerce workload in partnership with Store Operations
- May have one or more direct reports to hire, coach, lead, and develop
Qualifications - Bachelor's degree in Business, Marketing, Retail Management, or related field
- 5+ years of experience in go-to-market, product launch, merchandising, or retail project management
- Experience in specialty or multi-channel retail strongly preferred
- Strong project management skills with the ability to manage multiple launches at once
- Experience with project management tools such as Asana, Smartsheet, Monday.com, or similar
- Strong analytical skills and proficiency in Microsoft Excel and Office Suite
- Demonstrated ability to operate independently in a lean environment and collaboratively as part of a team
- Ability to influence across all levels of the business
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- High level of integrity and discretion
Compensation & Benefits - Base salary: $95,000-$120,000, commensurate with experience
- Comprehensive benefits package including Medical, Dental, Vision, and 401(k)
- HSA options, Life Insurance, and Disability coverage
- Employee discount programs
- Opportunity to build and shape the go-to-market process within a growing retail organization
