6+ years in performance creative or direct response with KPI accountability
Portfolio showcasing paid social briefs and their results
Strong understanding of effective advertising backed by performance data
Proficient in Meta Ads Manager and creative analytics tools
Experience in building or managing a creative testing framework
Ability to direct production partners and creators
Experience in mentoring strategists
Familiarity with AI tools for research and production efficiency
Strong writing skills for crafting compelling hooks
Responsibilities
Own the creative strategy and testing roadmap across various platforms
Transform performance data into actionable briefs and scripts
Implement a test-and-learn loop to optimize ad performance
Establish a systematic approach for tracking creative results
Leverage AI tools to streamline creative operations
Oversee in-house creative teams and external production partners
Navigate compliance constraints in a regulated category
Balance creative priorities for US and International markets
Report weekly insights to growth leadership
Lead and develop the Creative Strategist team
Benefits
Comprehensive benefits package
Hybrid work environment for better work-life balance
Annual bonus program
Opportunities for professional development
Supportive community culture within the organization
Full Job Description
About the role
This is the lead role for performance creative strategy across all WeightWatchers markets. You decide what we test, why we test it, and what we do with the answer. It is not a creative director role in the traditional sense: the work is judged on whether it brings in new members at a CAC we can afford, not on how it looks in a reel. You will manage one Creative Strategist, direct our production partners and creators, and serve two internal clients, US Growth and International Growth. The areas we weight most heavily are creative judgment backed by data, and building a system that turns one winning ad into a repeatable pattern. What you will do
Own the creative strategy and testing roadmap. Set a hypothesis-driven roadmap by program, audience, and market: what we say, to whom, in which format. Meta is the largest channel, followed by TikTok, Reddit, and Pinterest, with new ones as they appear.
Turn performance into briefs. Read what is working and why, in our own account and in competitors' ads, and turn it into sharp briefs, hooks, and scripts for video and static.
Run the test-and-learn loop. Launch variants with the media team, read the results, stop what does not work, and scale what does. Treat metrics as creative feedback.
Build the system. Own the brief pipeline, the naming convention, and the tagging taxonomy, so that results can be read by concept, hook, format, and talent, and a single win becomes a pattern we can repeat.
AI-native creative operations. We use AI tooling to tag, score, and brief creative. Use it to cut the time from insight to live ad from weeks to days, without lowering the bar on taste, and help decide what we build next.
Production partners and creators. Direct our in-house creative team, production partners, and creator and UGC programs. Own scope, feedback, and quality, and say plainly when the work is not good enough.
Work inside a regulated category. Our clinical programs carry real claim and compliance constraints. Partner with legal and clinical reviewers so briefs clear review the first time without losing their edge.
Serve US and International. Balance priorities across markets, adapt winning concepts from one market to another, and make the call when both want the same production slot.
Report what we learned. Own the weekly creative readout for growth leadership: what launched, what won, what we learned, what is next.
Lead the team. Manage and develop the Creative Strategist. Raise their diagnostic skills and their confidence in making creative calls.
What you bring
6+ years in performance creative, creative strategy, or direct response, with accountability for a KPI
A portfolio of paid social briefs, video and static, with the results they produced
A clear point of view on what makes a good ad, and performance evidence to back it
Hands-on fluency in Meta Ads Manager and creative analytics tools, and comfort pulling your own numbers
Experience building or running a creative testing framework at volume
Experience directing production partners, editors, and creators
Experience managing or mentoring strategists
A track record of using AI tooling to speed up research, briefing, or production. Come ready to show what you have made
Strong writing. You can write the hook yourself
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range
$115,000-$120,000 USD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
About Weight Watchers International
WW International, Inc., formerly Weight Watchers International, Inc., is a global wellness company. The Company offers commercial weight management program. Its services and products include digital offerings provided through its websites, mobile sites and applications, workshops conducted by the Company and its franchisees, consumer products sold direct to consumers, licensed products sold in retail channels and magazine subscriptions and other publications. It operates through four segments: North America, United Kingdom, Continental Europe (CE) and Other. It sells a range of products, including bars, snacks, cookbooks, food and restaurant guides with SmartPoints values, Weight Watchers magazines, SmartPoints calculators and fitness kits. It offers various programs, including Beyond The Scale, which is designed to help people lose weight and manage new healthy habits; FitPoints, which is designed to encourage activity and exercise, and WW Freestyle.
