5+ years of related business experience, preferably in beauty
Strong passion for the cosmetics and beauty industry
Demonstrated strategic, creative, and interpersonal skills
Effective communicator who inspires teams
Thrives in fast-paced, rapidly changing environments
Strong problem-solving and analytical abilities
Experience presenting ideas to senior management
Responsibilities
Develop and support 360 Go-To-Market (GTM) strategies and roadmaps
Drive GTM timelines for Fenty Beauty and Fenty Skin categories
Manage cross-functional relationships and creative timelines for initiatives
Partner with global teams to establish business objectives and GTM priorities
Brief global marketing campaign needs to inspire unique brand execution
Oversee asset development from conception to execution with Creative PMs
Clarify buyer personas and audience segmentation for campaigns
Create programs to enhance customer loyalty and brand trust
Act as the main regional contact for Global Marketing strategies
Gather regional input for Global Marketing planning
Assess campaign performance and share insights with leadership
Share market and consumer insights to inform GTM frameworks
Benefits
Opportunity to work with a leading global beauty brand
Collaborative and dynamic work environment
Exposure to cross-functional teams and global marketing strategies
Chance to influence brand marketing on a global scale
Professional development opportunities in a fast-paced industry
Full Job Description
Manager, Global Brand Marketing - FentyVerse
SUMMARY
The Manager of Global Brand Marketing is responsible for supporting the creation and execution of innovative and cost effective 360 degree brand marketing strategies and plans for Fenty Beauty Complexion, Fenty Skin Facial Skincare, and Vital Core Marketing across the verse. Supporting the Sr Director of Global Brand Marketing, the manager serves as a main Marketing lead to Global and Regional cross-channel partners, vendors and agencies. The Manager will provide a global point of view on our go-to-market strategy, ensuring that all cross-functional teams take a cohesive approach towards building our brands.
With the goal of on-time flawless execution, exceeding financial goals and managing day-to-day business objectives, this person must be passionate about the beauty industry and dream big, with excellent project management, teamwork and communication skills. Key to this role is understanding and communicating what is needed from each cross-functional team to deliver the best execution from internal counterparts in Social, Influencer, Digital and Brand Management as well as external agencies depending on projects.
RESPONSIBILITIES
360 Go-To-Market (GTM) Strategy development, support the Sr Director in developing a global marketing strategy and roadmap, get localized team buy-in and feedback, and once stakeholder approval is in place, drive execution globally.
Help drive the GTM timeline for Global Marketing for Fenty Beauty Complexion and Fenty Skin Facial Skincare categories
Manage key cross functional relationships, GTM process, and creative timelines to ensure on-time and on-budget execution of all key initiatives.
Partner with cross-functional Global teams including Brand Management, Media, Digital, Comms, Copy and Creative to establish business objectives and GTM priorities.
Effectively Brief global marketing campaign needs to Copy and Creative that inspire unique Fenty brand DNA execution and emotional resonance with target consumers.
Work with Creative PMs and cross functional teams to see assets from conception to execution.
Work with Global Marketing partners to clarify buyer personas, audience segmentation, and a full-funnel messaging matrix for go-to-market campaigns for both new products and core
Create programs that drive customer loyalty and increase brand trust.
Work as the main regional Global Marketing contact ensuring all Global strategies and assets are delivered to regions clearly and on time.
Work with regional Marketing leads to get input into Global Marketing planning to ensure local resonance.
Assess campaign performance and share business updates with Marketing leadership. Frequent in-depth market analysis to identify successful business drivers to influence go-to-market brief & strategy plan. Including sharing regional best practices globally to leverage wins and learnings from all markets.
Continually share market and consumer insights with Marketing leadership and cross-functionally to incorporate learnings into GTM frameworks and priorities.
REQUIREMENTS
5+ years of related business experience, beauty experience strongly preferred
Passion for cosmetics/ beauty industry
Must demonstrate strong strategic, creative, interpersonal, organizational and communication skills
Must be an effective communicator who can inspire teams around a shared goal
Thrives in an environment that is extremely fast-paced, rapidly changing, and customer service-oriented, and flexibility is critical in order to be successful
Ability to work and drive sound business decisions when dealing with ambiguity
Strong problem-solving and analytical skills
Able to effectively present to and advocate for ideas with senior management
Able to build collaborative relationships and work cross-functionally with marketing teams, operations groups, education, and creative
Able to handle multiple priorities while meeting business objectives
