Restaurant Brands International Inc.

Manager, Field Marketing, PLK, US West

Restaurant Brands International Inc. • $80K — $110K *
Miami, FL 33186In-Person
Food & Beverages
Less than 5 years of experience
More than 3 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Sales, or a related field
  • 3-5 years of relevant work experience
  • Strong project management and organizational skills
  • Analytical mindset with experience using data for decision-making
  • Effective interpersonal and influencing skills
  • Strong problem-solving abilities
  • Excellent written and verbal communication skills
  • Advanced proficiency in Microsoft Office Suite, especially Excel and PowerPoint
  • Willingness to travel frequently for in-person franchisee visits

Responsibilities

  • Develop and execute regional marketing plans to enhance franchisee sales and profitability
  • Analyze regional business performance to identify opportunities and performance gaps
  • Collaborate with franchisees to align strategies for effective local execution
  • Partner cross-functionally with various teams to ensure marketing alignment with national strategy
  • Optimize DMA funds usage in alignment with strategic priorities
  • Lead preparation for DMA and business review meetings, using insights for recommendations
  • Build and maintain strong relationships with key franchisees and strategic partners
  • Ensure adherence to brand standards and improve local marketing playbooks

Benefits

  • Comprehensive global paid parental leave program
  • Free telemedicine and mental wellness support
  • Focus on physical, mental, and financial wellness
  • Unique and progressive benefits offerings
Full Job Description
Roles and Responsibilities:
  • Develop and execute regional marketing plans that support franchisee sales, traffic, and profitability, leveraging tactics such as offers and coupons, local media, merchandising, catering, and local innovation initiatives
  • Analyze business performance across the region to proactively identify opportunities and performance gaps, translating insights into actionable plans for franchisees and field partners
  • Partner closely with franchisees to align on strategy and drive effective local execution
  • Collaborate cross-functionally with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology to ensure plans are aligned to national strategy and executed effectively
  • Recommend and optimize the use of DMA funds in alignment with broader strategic priorities and the national marketing calendar
  • Lead preparation for and participation in DMA and business review meetings, using performance insights to inform recommendations and next steps
  • Build and maintain strong relationships with key franchisees, prioritizing focus on the largest and most strategic partners
  • Ensure adherence to brand standards and processes, including use of tools such as Popeyes LSM and established marketing playbooks
  • Maintain and continuously improve local marketing playbooks and franchisee tools that enable scalable execution


Required Skills:
  • Bachelor's degree in Business, Marketing, Sales, or a related field
  • 3-5 years of relevant work experience
  • Strong project management, organizational, and multitasking skills
  • Demonstrated business acumen and analytical mindset, with experience using data to inform decisions and optimize performance
  • Effective interpersonal and influencing skills, with the ability to build and maintain productive relationships with franchisees
  • Strong problem-solving and critical thinking skills
  • Excellent written and verbal communication skills, including the ability to develop and deliver presentations to franchisees regularly and senior leadership as needed
  • Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
  • Willingness and ability to travel frequently for in-person franchisee visits


Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

About Restaurant Brands International Inc.

Restaurant Brands International Inc. (RBI) is a Canadian multinational fast food holding company. RBI was formed in 2014 as a result of a merger between American fast food restaurant chain Burger King and Canadian coffee shop and restaurant chain Tim Hortons, and expanded in 2017 with the acquisition of American fast food chain Popeyes Louisiana Kitchen. RBI is one of the world's largest fast food restaurant companies with over 27,000 locations in more than 100 countries. The company's brands include Burger King, Tim Hortons, and Popeyes. RBI is headquartered in Oakville, Ontario, Canada.
Learn more about Restaurant Brands International Inc.
Size
5,700 employees
Market Cap
$19.8 billion
Industry
Food & Beverages
5 Year Trend
+6.7%
NASDAQ
QSR
* Ladders Estimates

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