Who you areThis role brings the brand to life through impactful IRL experiences that drive awareness, engagement, and advocacy. The Manager, Experiential & Community Activation is responsible for developing and executing events, grassroots activations, and sampling programs that translate partnerships and brand moments into meaningful consumer experiences.
This role acts as a
bridge between partnerships, creators, content, and community, ensuring every experience is designed to generate both real-world impact and scalable content.
Key ResponsibilitiesExperiential Strategy & Execution
- Develop and execute a comprehensive experiential strategy aligned to brand and marketing priorities
- Plan and manage events including:
- Pop-ups
- Retail activations
- Partnership events (sports, lifestyle, etc.)
- Community gatherings
- Ensure all experiences are on-brand, high-impact, and operationally sound
Partnership Activation
- Partner closely with Director of Partnerships to translate sponsorships into engaging consumer experiences
- Identify opportunities to extend partnerships into:
- Content moments
- Community engagement
- Creator participation
- Ensure partnerships deliver against both brand and business objectives
Community-Led Activation
- Collaborate with Community & Insights to: • Identify and invite key community members and advocates
- Build community-first event experiences
- Create opportunities for superfans and creators to engage with the brand IRL
Creator & Content Integration
- Partner with Influencer Marketing to incorporate creators into events and activations
- Ensure all experiential moments are designed for content capture and amplification
- Work with Content team to extend the life of events across social channels
Sampling & Grassroots Engagement - Own sampling strategy across experiential and community touchpoints
- Develop grassroots programs that drive product discovery and trial
- Identify scrappy, high-impact ways to get product into consumers' hands
Operations & Measurement
- Manage vendors, budgets, logistics, and timelines
- Build scalable playbooks for repeatable event execution
- Define and track KPIs including:
- Attendance and engagement
- Content generated
- Samples distributed and conversion
- Brand lift and community feedback
Success Metrics
- Experiential ROI (attendance, engagement, earned impact)
- Volume and quality of content generated from events
- Sampling reach and conversion metrics
- Community participation and satisfaction
- Effectiveness of partnership activations
Supergoop! shines bright for you and off
ers employees: - Health & Wellness: Comprehensive medical, dental, and vision insurance, prescription coverage, and free preventive care.
- Savings & Spending Accounts: Health Savings Account (HSA) with employer contributions, Flexible Spending Accounts (FSA) for healthcare, dependent care, and commuting.
- Family Support: Fertility and family-building benefits through Kindbody (IVF, IUI, egg/sperm freezing, and more), plus caregiving support resources.
- Mental Health & Wellbeing: Access to mental health programs, financial counseling, and wellness perks through the Bennie Marketplace.
- Income Protection: Company-paid life insurance, accidental death & dismemberment (AD&D), and short- and long-term disability coverage.
- Lifestyle Perks: Commuter benefits, exclusive employee discounts through PerkSpot, and optional benefits such as pet insurance.
- Time Off: Four weeks of accrued Paid Time Off, generous Company Holiday Schedule, Unlimited sick time, Flexible Summer Friday's, Soft Office Close from Christmas - New Years
- Future Planning: 401(k) retirement savings plan with company match.
- Employee Perks: Portfolio Rewards and Discounts, Product Discount, Troop Supergoop! Referral Program
- Environment: Hybrid work environment in bright and sunny offices in San Antonio and/or New York City
Supergoop! shines bright for you and offers US based full-time employees:- Comprehensive Health Benefits
- Generous Paid Time Off Policy
- 401k with Company Match
- Product Discounts
- Employee Referral Program
- Company and Team Off-Sites
