Position Summary:The Manager, Digital will lead the day-to-day strategy, management and optimization of Atlanta City FC's owned digital platforms, including the club website, email marketing, landing pages and other emerging digital products. This role will help drive fan acquisition, engagement, and conversion while using data and audience insights to continually improve the digital fan experience.
The ideal candidate is a highly organized digital operator with experience managing websites, email platforms, CRM-connected campaigns, analytics, and digital vendors. They are comfortable owning multiple platforms and projects simultaneously while ensuring digital experiences are accurate, efficient, measurable, and aligned with broader business goals. This role requires strong project management skills to integrate with the Blank Family of Businesses digital departments, shared-service teams, web developers, agencies and digital vendors.
This position will report directly to the Director, Digital & Social Media, working closely with other leaders in marketing, programming, sales and sponsorships, agencies and media partners to steer strategic planning and day-to-day execution.
Roles and Responsibilities:Lead digital platforms & fan experience
- Manage and optimize the club website and CMS.
- Coordinate digital product updates, landing pages, and campaign destinations.
- Support development and optimization of club app/mobile experiences.
- Ensure digital properties remain accurate, current, and aligned with brand and business priorities.
- Establish performance goals and take an insight-based approach to audience identification, digital strategy, and optimization.
- Stay up to date with current technologies and trends in digital platforms, web technologies, audience tools, and emerging applications.
- Partner with AMBSE shared services and external vendors on platform development, integrations and larger digital initiatives.
- Support and develop a Digital Coordinator.
Manage email, CRM & audience development
- Manage email marketing strategy and day-to-day execution in collaboration with CRM resources.
- Develop segmentation and audience journeys supporting acquisition, engagement and retention.
- Build and maintain forms, landing pages and other fan data-capture experiences.
- Partner with Ticketing and Marketing on lead generation and conversion campaigns.
- Identify opportunities to grow the club's fan database.
Oversee analytics & optimization
- Establish and track digital KPIs across web, email and campaign activity.
- Monitor website traffic, conversion behavior, and audience trends.
- Manage campaign tagging/UTM standards and digital attribution workflows.
- Develop reporting that translates digital performance into actionable recommendations.
- Partner with Business Intelligence & data teams to improve audience insights and measurements.
Digital campaign & ticket revenue support
- Be the relationship owner for external digital marketing agencies and partners.
- Develop and execute a plan that supports ticket sales, lead generation, and conversion through digital channels.
Minimum Qualifications:- Bachelor's degree required.
- 5+ years of relevant experience in digital media, audience development, or related field.
- Demonstrated experience managing owned digital platforms, including websites/CMS, email marketing and digital campaign destinations.
- Working knowledge of CRM systems, audience segmentation, first-party data collection, and fan/customer journey development.
- Experience developing or supporting landing pages, forms, lead-generation initiatives and other digital acquisition tools.
- Experience managing digital vendors, agencies or technology partners preferred.
- Strong written and verbal communication skills with the ability to translate digital performance and audience insights into clear recommendations.
- Attention to detail and ability to manage multiple projects on varying timelines.
- Self-starter with strong organizational and collaboration skills.
- Able and willing to work non-traditional hours including weekends, evenings and holidays as needed.
