Bachelor's Degree in Marketing, Communications, or related field.
7+ years in content marketing or employer branding, with 3+ years in leadership roles.
Exceptional writing and editing skills with a strong portfolio.
Experience in diverse content formats including video, social media, and long-form editorial.
Data-informed approach to content creation and distribution.
Strong AI fluency for enhancing content development and audience insights.
Excellent relationship-building and cross-functional collaboration skills.
Responsibilities
Lead content and editorial strategy, aligning with employer brand and hiring priorities.
Set high creative standards across various content formats while remaining hands-on.
Build an integrated content engine for multiple candidate touchpoints using performance insights.
Develop scalable content strategies tailored to local market needs.
Define the creative vision for DraftKings Life and empower the team to execute it.
Coach and develop a high-performing content team to enhance their skills.
Manage content intake and prioritization, collaborating with various departments to drive impactful work.
Leverage content performance data and AI to refine content strategies and reach candidates effectively.
Benefits
Opportunity to shape employer branding through innovative content.
Collaborative work environment with cross-functional teams.
Professional development and coaching for team members.
Access to cutting-edge AI tools for content enhancement.
Involvement in a publicly traded technology company with a strong market presence.
Full Job Description
The Crown Is Yours
As a Manager, Content & Creative on our Recruitment Marketing Team, you'll shape how our employer brand comes to life through content and storytelling. You'll set the strategy and creative direction for content across DraftKings Life channels, including organic social, paid media, our careers site, and email. This player-coach role blends editorial instincts, creative leadership, and a data-informed approach to content. You'll lead and develop a talented team while staying close to the work, raising the bar for storytelling that attracts talent across our global markets and influences candidate decisions.
What You'll Do
Lead our content and editorial strategy, translating employer brand, audience insights, and hiring priorities into a focused roadmap and editorial calendar.
Set a high creative and editorial bar across copy, video, graphics, social media, long-form storytelling, and campaigns, providing direction while staying hands-on with writing and editing when it matters.
Build an integrated content engine that turns strong ideas into stories across organic social, paid media, our careers site, email, and other candidate touchpoints, using performance insights to strengthen our approach.
Develop content strategies that scale globally while adapting storytelling, channels, and candidate experiences to local market needs.
Define the strategy and creative vision for DraftKings Life, shaping what we talk about and how we show up while empowering the team to bring that vision to life.
Lead and develop a high-performing content team through coaching and feedback that helps teammates strengthen their craft and take greater ownership.
Own content intake and prioritization, guiding work from brief through production and approval while partnering with Internal Communications, Public Relations, Legal, Brand, and Talent Acquisition to focus resources and move high-impact work forward.
Use content performance, recruiting outcomes, AI, and emerging search trends to inform decisions, improve how we create and distribute content, and reach candidates at key moments in their journey.
What You'll Bring
A Bachelor's Degree in Marketing, Communications, or a related field.
At least 7 years of experience in content marketing, employer brand, or a related field, including at least 3 years of people leadership experience developing writers, content marketers, or creative talent.
Exceptional writing and editing skills, with a portfolio that demonstrates compelling storytelling across audiences and formats.
A player-coach mindset, with the ability to set direction and empower others while staying close enough to the work to elevate it.
Experience leading content across video, social media, graphics, digital campaigns, web, email, and long-form editorial for different markets and audiences.
A data-informed approach to content, with experience connecting creative performance and audience insights to business and recruiting outcomes.
Strong AI fluency, with experience using AI tools to enhance content development, audience insights, personalization, workflows, or discoverability while applying strong editorial judgment.
Strong relationship-building skills, with the ability to collaborate cross-functionally, create efficient workflows, and move compelling ideas forward across teams.
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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
About DraftKings
DraftKings is an American daily fantasy sports contest and sports betting operator. The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player performances in five major American sports, Premier League and UEFA Champions League soccer, NASCAR auto racing, Canadian Football League, the XFL, mixed martial arts and Tennis.
In August 2018, DraftKings launched DraftKings Sportsbook in New Jersey becoming the first legal mobile sports betting operator in the state. Since launching in New Jersey, DraftKings has opened mobile sports betting operations in Indiana, Pennsylvania, West Virginia and opened in New Hampshire December 30, 2019 after reaching contract with the New Hampshire Lottery.
Retail sports betting is available in Iowa, Mississippi and New York. DraftKings Sportsbook mobile and retail sports betting products allow bettors in each state engage in betting for most major U.S. and international sports.
As of April 2016, the majority of U.S. states consider fantasy sports a game of skill and not gambling. In November 2016, FanDuel and DraftKings, the two largest companies in the daily fantasy sports industry, reached an agreement to merge. However the merger was terminated in July 2017 due to it being blocked by the Federal Trade Commission as the combined company would have controlled a 90 percent of the market for daily fantasy sports. As of July 2017, DraftKings had eight million users.
