SALARY: $106,400-$126,350, bonus and long-term incentive eligible
ROLE SUMMARY: The Manager, Commercial is the local market owner of field execution as the key connector of field programs to our wholesaler partners. This position will report to the Senior Commercial Director and will oversee brand executions at the local level. You will work directly with wholesale partners for market-specific objectives, including increasing sales execution within accounts through our field sales programs and driving trial with our consumers. In addition, this position will be accountable for managing an assigned geographic region through the effective planning, organizing, directing, and execution of sales and marketing plans through the company distributor network and field initiatives. In this role, you should plan to spend 3-4 days in the market per week with your respective teams/wholesalers driving our key initiatives, with 1 planning day in a home office.
JOB RESPONSIBILITIES: - Build strong business relationships with key wholesalers and internal partners and ensure alignment between company and customer objectives
- Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and critical Commercial processes, including but not limited to:
- Pricing strategy development & price increase sell-in
- Cents per case management
- Forecasting Reviews
- Manage end-to-end Wholesaler Management and relationships, including Wholesaler planning & performance routine/meetings, Trimester planning & strategy implementation, and AOE & WEA assessments
- Oversee and own the Sales, Share, and Financial performance of dedicated wholesaler partners
- Provide routine analysis and action plans through the Sales Performance Reviews with senior management
- Understand the market dynamics and industry-specific trends and landscapes to bring new insights and solutions to drive results and lead future growth
- Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: Power BI, Hero Analytics, Circana, BIR, VIPR, etc.
- Support and manage pilot projects on an ad-hoc basis.
JOB QUALIFICATIONS: - Bachelor's Degree
- 3+ years of Sales and/or Marketing experience, preferably in the beverage or consumer packaged goods industry
- Ability to understand and develop strategic direction and plans to drive results
- Strong internal and external communication skills
- Demonstrated ability to build and maintain relationships with employees, customers, and all external partners
- Ability to thrive in a highly competitive and dynamic work environment with exceptional time management skills
- Highly self-motivated and results-oriented with ability to influence and negotiate with partners
- Strong analytical skills with proficiency in PowerPoint, Excel, Word, syndicated data and internal system tools
- Preferred:
- Knowledge of ABC laws & regulations and marketing & advertising guidelines for promotions.
- Knowledge of key consumer product drivers: distribution, merchandising, promotion, pricing, category management.
BENEFITS: - Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
