Manager, Channel Strategy

Lead, manage and grow a team of growth marketers, including mentoring, recruiting, training and onboarding • Lead channel strategy across multiple large audience or product areas, and drive alignment across organizations • Design channel strategies and campaigns that deliver short term and long term growth • Prioritize across initiatives and stakeholders so the team delivers the most impact • Decide with data, and run global programs that adapt to each market • Use audience and product usage data, plus experiments, to set the channel growth strategy • Use AI and advanced analytics to accelerate business impact • Build working relationships with leaders across Product, Engineering, Sales, Marketing Operations, Data Science and Finance, and with media buying agencies and vendors • Foster a team environment that prioritizes impact, transparency, and continuous improvement • Communicate up, down and sideways across the organization Minimum Qualifications • Bachelor's degree in a directly related field, or equivalent practical experience • 12+ years of experience in marketing, with a track record of increasing responsibility, including managing high-performing and growing teams • 5 years of experience in building and leading teams • Deep experience in marketing channels- including web, paid, owned or non-digital • Demonstrated experience in achieving marketing results against organizational objectives at a global scale • Analytical experience and experience working with analytics/data science team on defining KPIs, experimental design and cross-channel measurement • Proven leadership experience, including influencing and communicating direction across cross-functional teams • Experience working with AI tools Preferred Qualifications • Experience working across a wide range of channels - owned, paid, and non digital • Familiarity with advanced analytics including statistical analysis, predictive analytics, or machine learning applications in marketing • Experience designing executive-level dashboards that communicate complex insights to diverse audiences • Demonstrated use of AI tools to accelerate core marketing capabilities • Experience working with a global team, including direct reports working remotely • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)