3-5 years in Business Development, Sales Operations, Trade Marketing, or Sales Finance, ideally in CPG.
Strong analytical skills for data-driven decision making.
Excellent communication and collaboration abilities across teams.
Highly organized with the capacity to manage multiple tasks and deadlines.
Advanced Excel skills; familiarity with IRI/Circana or Nielsen data and BI tools like Power BI is a plus.
Proven ability to influence cross-functional teams.
Bachelor's degree in Business, Marketing, Finance, or a related field.
Customer-focused mindset, prioritizing customer needs in decision making.
Responsibilities
Partner with Sales to build consensus on forecasts using data insights and trend monitoring.
Support monthly demand planning with relevant data and insights.
Track trade budgets with Finance and Sales, ensuring compliance with governance.
Conduct post-event evaluations to enhance trade investment efficiency.
Develop and distribute reports and dashboards highlighting key business drivers.
Collaborate with National Account Managers to create customer strategies and business plans.
Analyze sales performance and market trends to identify new opportunities.
Benefits
Health, dental & vision coverage
Pay for performance incentives
Employee & Family assistance programs
Wellness Programs
Retirement Planning
Supplemental Parental Leaves
Disability Support
Family-friendly Flex policies & Summer hours
Volunteer hours
Learning and mentorship opportunities
Safety-focused work environment
Full Job Description
Job Overview:
The Manager, Business Development, plays a key role in supporting sales growth through data-driven insights, strategic planning, and operational execution. This role focuses on enhancing forecasting accuracy, optimizing trade investment, and delivering actionable financial analysis to support customer plans. The Manager works closely with Sales, Finance, Revenue Growth Management, Sales Strategy & Planning and Supply Chain to help drive profitable growth and improve business performance across key retail accounts.
Essential Duties and responsibilities
Partner with Sales to build forecast consensus, using data-driven insights and monitoring trends, promotions and customer activity to adjust volume projections and flag risks and opportunities.
Support the monthly demand planning cycle by providing relevant data and insights.
Track and reconcile trade budgets with Finance and Sales, and support compliance with trade governance and reporting requirements.
Assist with post-event evaluations and recommend adjustments to improve trade investment efficiency and effectiveness.
Develop and distribute regular reports and dashboards (volume, sales, margin, deductions) that highlight key business drivers and growth opportunities.
Work with National Account Managers and Sales leaders to develop customer strategies and joint business plans and prepare business cases and strategic presentations.
Analyze sales performance, market trends and consumer insights to identify new opportunities, and support pricing, promotional and product mix recommendations.
Partner with Finance, Sales, Sales Strategy & Planning and Revenue Growth Management to keep plans executable and financially sound, act as a power user of planning and reporting tools, and coordinate inputs for key business reviews.
Qualifications
3-5 years of experience in Business Development, Sales Operations, Trade Marketing, or Sales Finance, preferably in the CPG industry.
Strong analytical skills, can leverage and analyze data for impactful decision making
Excellent communication and cross-functional collaboration skills
Highly organized, can handle a high volume of tasks and projects while maintaining deadlines and customer expectations
Advanced Excel skills; experience with consumption data (IRI/Circana or Nielsen) and BI tools (Power BI) systems is an asset.
Ability to work collaboratively and influence cross-functional teams.
Bachelor's degree in Business, Marketing, Finance, or a related field.
Customer-focused, proven ability to keep our customers at the forefront of decision making
Current employees please note: this position is referral bonus eligible! See our policy for more details.
What's in it for you?
Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.
Competitive Salary
Heath, dental & vision coverage
Pay for performance incentives
Employee & Family assistance programs
Wellness Programs
Retirement Planning
Supplemental Parental Leaves
Disability Support
Family friendly Flex policies & Summer hours
Volunteer hours
Learning and mentorship opportunities
Safety focused work environment
To learn more please visit our Career/LinkedIn/Indeed page
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About High Liner Foods Incorporated
High Liner Foods is a leading North American processor and marketer of value-added frozen seafood. The company was founded in 1899 and is headquartered in Lunenburg, Nova Scotia. High Liner Foods offers a wide range of seafood products, including fish, shrimp, and scallops, under various brand names, including High Liner, Fisher Boy, and Sea Cuisine. The company's products are sold to retail, foodservice, and institutional customers in Canada, the United States, and Mexico. High Liner Foods is committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
